# Oil-to-Milk Cleansers Neighbourhood Botanicals' Face Off Cleanses Without Pulling the Skin By Laura McQuarrie | Published 2018-05-05 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/neighbourhood-botanicals-face-off References: [cosmeticsbusiness](https://www.cosmeticsbusiness.com/news/article_page/Neighbourhood_Botanicals_takes_off_the_day_with_new_natural_cleanser/142333) & [neighbourhoodbotanicals](https://www.neighbourhoodbotanicals.com/face-off) Neighbourhood Botanicals' Face Off was recently introduced as an all-new 100% natural oil-to-milk cleanser. While Neighbourhood Botanicals itself admits that [oil cleansers](https://www.trendhunter.com/trends/ethereal-cleansing-oil) are not new, oil-to-milk cleansers are typically formulated with unnatural ingredients with PEGs and sulfates as emulsifiers. Face Off is a combination of [plant oils and plant-based emulsifiers](https://www.trendhunter.com/trends/facial-cleansing-oils), which come together as a gently way to cleanse the skin without stripping it of moisture or disrupting its pH balance. The unique oat-to-milk form of the product also makes it possible for the skin to be purified without pulling or dragging. Some of the nourishing natural ingredients that can be found in the product include mango butter, as well as marula, avocado, apricot kernel, calendula and castor oils. A few essential oils are also included to give the product a naturally luxurious spa-like scent. ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 21% | Activity: 46% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Oil-to-milk Cleansers:** Creating natural oil-to-milk cleansers using plant-based ingredients disrupts the skincare industry by providing a gentler way to cleanse the skin without stripping it of its natural oils or pH balance. - **Plant-based Emulsifiers:** The use of plant-based emulsifiers in oil-to-milk cleansers disrupts the skincare industry by replacing synthetic and potentially harmful emulsifiers like PEGs and Sulfates. - **Nourishing Natural Ingredients:** Using nourishing natural ingredients like avocado, marula, and mango butter in oil-to-milk cleansers disrupts the skincare industry by providing a luxurious spa-like experience without harmful chemicals. ### Industries Being Reshaped - **Skincare:** The skincare industry can use oil-to-milk cleansers as a step towards removing harmful chemicals from products. - **Natural Beauty:** The natural beauty industry can use plant-based emulsifiers and nourishing natural ingredients as a marketing strategy to appeal to consumers who want to avoid synthetic chemicals. - **Sustainable Beauty:** The sustainable beauty industry can use oil-to-milk cleansers and plant-based emulsifiers as a method to decrease the detrimental environmental effects synthetic chemical cleansers have. ## Related on Trend Hunter - [Gentle Oil Cleansers](https://www.trendhunter.com/trends/Epicutis-Oil-Cleanser.md) - [Oatmeal-Powered Cleansing Milks](https://www.trendhunter.com/trends/oatmeal-cleansing-milk.md) - [Silky Oil-Based Facial Cleansers](https://www.trendhunter.com/trends/bubble-skincare-first-class.md) - [Lightweight Cleansing Oils](https://www.trendhunter.com/trends/lightweight-cleansing-oils.md) - [Solid Oil Cleansers](https://www.trendhunter.com/trends/solid-oil-cleanser.md) - [Clean Cleansing Oils](https://www.trendhunter.com/trends/facial-cleansing-oil.md) - [Melting Balm Cleansers](https://www.trendhunter.com/trends/melting-balm-cleanser.md) - [Low-Lather Cream Cleansers](https://www.trendhunter.com/trends/mello-marula-cream-cleanser.md) - [Mung Bean Cleansing Oils](https://www.trendhunter.com/trends/mung-bean-cleansing-oil.md)