# Bike Culture Fashion Stores Japan's Grungy 'Neighborhood' Store is Perfect for Fashionable Bikers By | Published 2013-05-20 | World Source: Trend Hunter, https://www.trendhunter.com/trends/neighborhood-store References: [highsnobiety](http://www.highsnobiety.com/2013/05/16/highsnobiety-visits-neighborhood-flagship-store-tokyo/) Located in Tokyo, the Neighborhood store is the first and last stop for [biker fashion](https://www.trendhunter.com/trends/fragment-1) in Japan. With a grungy entranceway and a darkened interior, Neighborhood radiates with an underground vibe. The clothing ranges from [military-style jackets](https://www.trendhunter.com/trends/greaser-garage-jacket) to janitor-esque jumpsuits and is displayed on industrial clothing racks amidst an array of unique display pieces. One of these displays is a teepee, complete with a Native American wax figure and a covered wagon backdrop. Another eye-catching piece is the huge motorcycle leaning against an exposed brick wall, which clearly states the store's dedication to biker-friendly clothing. The Neighborhood store has a lot of occult-inspired items as well, from skulls to incense, available for purchase alongside the clothing merchandise. Dark clothing aesthetics have risen in popularity a great deal in the past few years, making it clear that punk and grunge looks are the new high fashion. ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 67% | Activity: 71% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) > [Travel](https://www.trendhunter.com/travel) ## Key Themes ### What Makes This Trend Stand Out - **Grungy Fashion:** Disruptive innovation opportunity: Develop a line of grungy fashion apparel that blends punk and high fashion. - **Biker Fashion:** Disruptive innovation opportunity: Create a line of biker-friendly clothing with a trendy twist. - **Dark Clothing Aesthetics:** Disruptive innovation opportunity: Launch a brand that specializes in dark-themed fashion, appealing to the rising popularity of grunge looks. ### Sectors Adopting This - **Fashion Retail:** Disruptive innovation opportunity: Open fashion stores that cater specifically to the grungy and biker fashion niche. - **Apparel Manufacturing:** Disruptive innovation opportunity: Partner with designers to produce unique biker-inspired clothing lines. - **Retail Display Solutions:** Disruptive innovation opportunity: Create innovative retail display solutions that showcase grungy fashion and biker merchandise in a visually striking way. ## Related on Trend Hunter - [Newly Renovated Fashion Stores](https://www.trendhunter.com/trends/renovated-fashion-store.md) - [Utility Street Fashion Capsule](https://www.trendhunter.com/trends/clot-x-neighborhood.md) - [Distressed Streetwear Capsule](https://www.trendhunter.com/trends/neighborhood-x-chito.md) - [Japan-Expansive Physical Fashion Stores](https://www.trendhunter.com/trends/studio-nicholson-4.md) - [Unique Concept Clothing Stores](https://www.trendhunter.com/trends/base-store.md) - [Electric Custom Urban Bikes](https://www.trendhunter.com/trends/z1-bike.md) - [texturally artistic fashion stores](https://www.trendhunter.com/trends/acne-studios-flagship-stores.md) - [Utility Tokyo Streetwear](https://www.trendhunter.com/trends/blackeyepatch-winter.md) - [90s Graffiti Culture-Inspired Streetwear](https://www.trendhunter.com/trends/subware.md)