# Cinematic 80s Menswear The NEIGHBORHOOD SS12 Collection is Inspired by ‘Less Than Zero’ By Meghan Young | Published 2012-02-05 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/neighborhood-ss12 References: [hypebeast](http://hypebeast.com/2012/01/neighborhood-2012-springsummer-less-than-zero-collection) & [neighborhood.jp](http://www.neighborhood.jp/main.php) Inspired by the 80s [cult classic](https://www.trendhunter.com/trends/stand-by-me) ‘Less Than Zero’ starring Robert Downey Jr., the NEIGHBORHOOD SS12 collection is eclectically retro. Named after the film, this collection features a slew of [clashing prints and patterns](https://www.trendhunter.com/trends/one-on-one-collection) such as classic camo, tropical flowers and tiger stripes. Although the fits are contemporary, the designs are not, which makes the NEIGHBORHOOD SS12 collection very intriguing. The NEIGHBORHOOD SS12 lookbook creates a night-on-the-town vibe that really adds to the character of the clothes. The use of a red 1959 Corvette, which happens to be the same one that Andrew McCarthy drives in the movie, finishes the vintage aesthetic with pizazz. The NEIGHBORHOOD SS12 collection is filled with trench coats, suit jackets, wide-brimmed hats and Wayfarer-styled sunglasses that were also present in the film. ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 31% | Activity: 37% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Retro Menswear:** Designing retro-inspired collections, that pay homage to the 80's era, is an opportunity for fashion brands to attract customers looking for nostalgic pieces. - **Clashing Patterns and Prints:** Exploring the use of clashing patterns and prints in contemporary designs is a trend that could disrupt the modern fashion industry. - **Cinematic Lookbooks:** Creating cinematic lookbooks to showcase fashion collections could be an innovative way to engage customers and provide a visual experience. ### Where This Applies - **Fashion:** Fashion brands and designers can incorporate retro-inspired pieces and clashing patterns to create unique collections and attract new customers. - **Film and Entertainment:** Partnering with fashion brands to showcase their collections in films or TV shows could be a disruptive trend in the entertainment industry. - **Marketing and Advertising:** Developing innovative campaigns involving cinematic lookbooks and other visual experiences could transform the way fashion brands market their products. ## Related on Trend Hunter - [Vintage Campus Fashion](https://www.trendhunter.com/trends/hollywood-breakfast-club.md) - [Utility Street Fashion Capsule](https://www.trendhunter.com/trends/clot-x-neighborhood.md) - [Subculture-Themed Generational Fashion](https://www.trendhunter.com/trends/wildest-ones-yet.md) - [Japanese Bike Culture-Themed Fashion](https://www.trendhunter.com/trends/neighborhood-x-palace.md) - [Film-Inspired Graphic Streetwear](https://www.trendhunter.com/trends/one-on-one-collection.md) - [Pattern-Heavy Fashion Capsules](https://www.trendhunter.com/trends/needles-new-collection.md) - [Cinematic Film-Inspired Apparel](https://www.trendhunter.com/trends/stand-by-me.md) - [Tailored Americana Summer Fashion](https://www.trendhunter.com/trends/poison-ivy-collection.md) - [High School-Inspired Autumn Fashion](https://www.trendhunter.com/trends/erl-2.md)