# Dim Rebellious Retail NEIGHBORHOOD Shop in Tokyo is Cool, Dark and Mysterious By Katherinev123 | Published 2011-10-21 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/neighborhood-shop References: [retaildesignblog.net](http://retaildesignblog.net/2011/10/20/neighborhood-store-shibuya-tokyo/) & [neighborhood.jp](http://www.neighborhood.jp/main.php) Here are images of the new NEIGHBORHOOD shop in Tokyo's Shibuya district. This is the fashion brand's second brick-and-mortar retail space and has an interior design that parallel's the brand's hip and rebellious design aesthetic. With its dimly lit interior and elegant display spaces, which include old-school wooden cabinets and tables, the [Shibuya NEIGHBORHOOD](https://www.trendhunter.com/trends/grs-x-shibuyameltdown) shop is a place where any urban apparel lover can shop in his or her element. If you're a fan of the NEIGHBORHOOD brand, you will also find some exclusive collaboration pieces (from the likes of Stussy, [A Bathing Ape](https://www.trendhunter.com/trends/aape-by-a-bathing-ape-1), [Fragment](https://www.trendhunter.com/trends/fragment-x-seiko) and more) at this store that, according to the Retail Blog, surfaced specifically for the launch of the new NEIGHBORHOOD shop. NEIGHBORHOOD is a Japanese fashion brand that centers on rebellion and iconic items like motorcycles, leather jackets and distressed denim. The brand was founded by Shinsuke Takizawa in 1994. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 54% | Activity: 39% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Dimly Lit Interior Design:** Exploring innovative lighting techniques and creating dimly lit interior designs can enhance the shopping experience and create a sense of intrigue and mystery. - **Exclusive Collaboration Pieces:** Partnering with other brands to create limited-edition collaboration pieces can generate excitement and attract loyal customers to retail stores. - **Rebellious Fashion Aesthetic:** Embracing a rebellious design aesthetic centered around motorcycles, leather jackets, and distressed denim can appeal to urban apparel lovers and create a unique brand identity. ### Who This Affects Most - **Retail Interior Design:** The retail interior design industry can explore innovative lighting techniques and use of old-school furniture to create dimly lit and intriguing shopping spaces. - **Fashion Collaboration:** The fashion collaboration industry can facilitate partnerships between brands, allowing for the creation of exclusive limited-edition pieces and driving foot traffic to retail stores. - **Rebellious Fashion:** The rebellious fashion industry can focus on incorporating elements like motorcycles, leather jackets, and distressed denim to appeal to urban apparel lovers and stand out in the market. ## Related on Trend Hunter - [Japan-Expansive Physical Fashion Stores](https://www.trendhunter.com/trends/studio-nicholson-4.md) - [Japanese Bike Culture-Themed Fashion](https://www.trendhunter.com/trends/neighborhood-x-palace.md) - [Distressed Streetwear Capsule](https://www.trendhunter.com/trends/neighborhood-x-chito.md) - [Conceptual Retail Spaces](https://www.trendhunter.com/trends/ader-error-tokyo-space.md) - [Unique Concept Clothing Stores](https://www.trendhunter.com/trends/base-store.md) - [Red-Hued Store Interiors](https://www.trendhunter.com/trends/road-to-awe.md) - [texturally artistic fashion stores](https://www.trendhunter.com/trends/acne-studios-flagship-stores.md) - [Utility Street Fashion Capsule](https://www.trendhunter.com/trends/clot-x-neighborhood.md) - [Retail Wellbeing Spaces](https://www.trendhunter.com/trends/frama-3.md)