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# Moody Americana Lookbooks
The Neighborhood Fall/Winter Collection is Featured in GRIND

By Vasiliki Marapas | Published 2014-09-11 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/neighborhood-fall-winter
References: [highsnobiety](http://www.highsnobiety.com/2014/09/11/neighborhood-fall-winter-2014-editorial-grind-magazine/) & [neighborhood.jp](http://www.neighborhood.jp/)

The Neighborhood Fall/Winter 2014 collection is featured in the latest issue of GRIND Magazine.

The editorial depicts the Japanese brand's perspective on American culture, past and present, and specifically the [work wear associated with this culture](https://www.trendhunter.com/trends/beams-plus-fw25). This theme is not new for the brand; it was thoroughly explored in its Spring/Summer 2014 collection as well. The editorial offers a continued exploration, perhaps even more nuanced and imaginative than its previous efforts.

Fashion enthusiasts will enjoy the [dark color palette](https://www.trendhunter.com/trends/the-october-collection), which is further enhanced by the graphic embellishments the brand is known for. The moody, troubled vibe of the editorial works to tie it all together. Ultimately, the Neighborhood Fall/Winter 2014 collection solidifies the label's standing as a [streetwear brand staple](https://www.trendhunter.com/trends/neighborhood-x-chito).

## Trend Insights (Trend Hunter)

- Score: 3.9/10
- Popularity: 84% | Activity: 24% | Freshness: 8%
- Audience gender: 90% men, 10% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography)

## Key Themes

### What's Driving This Trend

- **Moody Americana Lookbooks:** Opportunity for fashion brands to explore and reinterpret American culture and workwear through moody and troubled aesthetics.
- **Continued Exploration of Theme:** The trend of Japanese fashion brands delving into specific themes and exploring them further in subsequent collections.
- **Graphic Embellishments:** Incorporation of graphic elements to enhance the dark color palette and add visual interest in fashion collections.

### Who This Affects Most

- **Fashion:** Opportunity for fashion brands to tap into the trend of moody, Americana-inspired aesthetics in their collections.
- **Streetwear:** Disruptive innovation opportunity for streetwear brands to incorporate graphic embellishments and explore new themes in their designs.
- **Publishing:** Opportunity for magazines and publications to feature and highlight fashion brands that delve into specific cultural themes and aesthetics.

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