# Locally Focused Footwear Stores The Athlete's Foot Opened a Neighborhood Concept Store in Atlanta By Laura McQuarrie | Published 2023-05-02 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/neighborhood-concept-store References: [ww.fashionnetwork](https://ww.fashionnetwork.com/news/The-athlete-s-foot-opens-new-neighborhood-concept-store-in-atlanta) & [theathletesfoot](https://www.theathletesfoot.com/)  The Athlete's Foot newly opened a neighborhood concept store in Atlanta that focuses on [elevating the customer experience](https://www.trendhunter.com/trends/golden-goose-opens-in-nyc), offering a hyper-localized product assortment and engaging the community. This new store is making its presence known with a series of [community-focused events](https://www.trendhunter.com/trends/while-on-earth) and a colorful, custom mural on its exterior. Local, neighborhood concept stores have become increasingly appealing to consumers and brands alike due to the desire for community connection and unique shopping experiences. For consumers, these stores offer a sense of community and the opportunity to support local businesses, which can be particularly important in an era of online shopping and chain stores. For brands, these stores provide a platform to showcase their products in a [curated, experiential setting](https://www.trendhunter.com/trends/target-soho-store) that resonates with local customers. The personal touch and community focus of these stores creates a sense of authenticity that can be difficult to achieve in larger retail settings. ## Trend Insights (Trend Hunter) - Score: 1.2/10 - Popularity: 3% | Activity: 18% | Freshness: 15% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### What's Driving This Trend - **Local Concept Stores:** The rise of local concept stores presents a disruptive innovation opportunity for brands looking to create a curated, experiential setting that resonates with local customers. - **Community-focused Events:** Hosting community-focused events presents a disruptive innovation opportunity for brands to engage with customers and cultivate a sense of authenticity that can be difficult to achieve in larger retail settings. - **Hyper-localized Product Assortment:** Offering a hyper-localized product assortment presents a disruptive innovation opportunity for brands to showcase their products in a curated, experiential setting that resonates with local customers. ### Who This Affects Most - **Retail:** The retail industry can leverage the rise of local concept stores and community-focused events to create a unique shopping experience and engage with local customers. - **Footwear:** The footwear industry can leverage hyper-localized product assortments to create a curated, experiential setting that resonates with local customers and elevates the customer experience. - **Small Business:** The rise of local concept stores presents a disruptive innovation opportunity for small businesses to showcase their products in a curated, experiential setting that resonates with local customers and cultivates a sense of authenticity. ## Related on Trend Hunter - [Contemporary Engaging Stores](https://www.trendhunter.com/trends/unique-retail-concept-store.md) - [Next-Gen Sneaker Stores](https://www.trendhunter.com/trends/store-of-the-future-concept.md) - [Dynamic Running-Focused Retail Concepts](https://www.trendhunter.com/trends/nike-running-the-corner.md) - [Experiential Retail Sports Concepts](https://www.trendhunter.com/trends/champs-sports-homefield.md) - [Phygital Sportswear Concepts](https://www.trendhunter.com/trends/nike-style.md) - [Experiential Running Shoe Shops](https://www.trendhunter.com/trends/sportsshoes.md) - [Specialized Running Stores](https://www.trendhunter.com/trends/specialized-running-store.md) - [Gen-Z-Targeted Retail Concepts](https://www.trendhunter.com/trends/on-rotation.md) - [Revitalized Shopping Destinations](https://www.trendhunter.com/trends/foot-lockers-home-court.md)