# Inaugural Love Songs Michelle and Barack Obama Dance to ‘At Last' At Neighborhood Ball By Bianca | Published 2009-01-21 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/neighborhood-ball-dance-obama References: [google](http://www.google.com/hostednews/ap/article/ALeqM5jqGP67v93dvh-HcnqOBR63zWbMDAD95R81E00) At the Neighborhood Ball, Michelle and her now president husband, Barack Obama danced to ‘At Last,’ a song choice that will no doubt create a new pop culture frenzy for the tune. The President and his First Wife swayed to the [vocals of Beyonce](https://www.trendhunter.com/trends/jamocracy), who had the honor of doing the vocals for their first inaugural dance at the Neighborhood Ball. She performed the song, ‘At Last,’ by [Etta James](https://www.trendhunter.com/trends/aaliyah-barbie), a song that will no doubt climb high up the download charts over the next days. Both sported white, Obama in a white tie, and Michelle rocked a [Jason Wu one-shouldered gown](https://www.trendhunter.com/trends/azazie-4), a look we already predicted will be hot in 2009. ## Trend Insights (Trend Hunter) - Score: 1.2/10 - Popularity: 16% | Activity: 12% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) ## Key Themes ### Why This Trend Is Growing - **Event Songs:** Creating a customized song set that tells a story about the event, customized to fit the theme and brand. - **Inaugural Dance:** Traditionally danced by the newly elected President and his First Lady, this opportunity can be used to showcase local or upcoming musicians on a national stage. - **First Dance:** The first dance of a couple can be recreated to create a viral moment with the right choice of song, fashion, and mood-setting lighting, leading to a boost in music sales and promotion. ### Industries Being Reshaped - **Event Planning:** By carefully crafting a unique playlist and dance routine to showcase the personalities of the event planner and attendees, there is potential to stand out among competitors and create a memorable experience for clients. - **Music Production:** Partnering with event planners and artists to create a customized song for events or moments can lead to increased exposure and revenue streams from performances, recordings, and licensing deals. - **Fashion Design:** Designing and creating gowns or suits for high-profile events, such as inaugural balls, can lead to increased visibility and demand for bespoke fashion creations. ## Related on Trend Hunter - [Iconic Halloween Candy Songs](https://www.trendhunter.com/trends/candy-corn-1.md) - [Dating App-Backed Election Centers](https://www.trendhunter.com/trends/voting-initiative.md) - [Motion-Powered Songs](https://www.trendhunter.com/trends/motionpowered-song.md) - [Custom AI Songs](https://www.trendhunter.com/trends/lovetunesai.md) - [Rapper-Backed Housing Ads](https://www.trendhunter.com/trends/our-first-big-boi-house.md) - [Iconically Located Wedding Pop-Ups](https://www.trendhunter.com/trends/times-square-this-valentines.md) - [Creative Music-Based Campaigns](https://www.trendhunter.com/trends/music-deserves-bose.md) - [Jazz-Inspired Valentine's Experiences](https://www.trendhunter.com/trends/jazz-bar-experience.md) - [Music-Inspired Retail Campaigns](https://www.trendhunter.com/trends/summers-greatest-hits.md)