# Paper Plane Cocktails This Unique Take on a Negroni Opts for Bourbon and Spice By M | Published 2015-10-30 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/negroni References: [food52](http://food52.com/recipes/38800-paper-plane-cocktail) & [food52](http://food52.com) For those that enjoy the sweetly citrus taste of Negronis, this creative Paper Plane cocktail by Food52 offers a winter variation on the [popular gin drink](https://www.trendhunter.com/trends/negroni-bar-by-campari) by subbing in bourbon and more robust flavors. Along with its creative name, this cocktail is a zesty drink made exclusively for the winter months with deeper, richer and stronger flavors than its summer counterpart. The Paper Plane begins with a [base of bourbon](https://www.trendhunter.com/trends/ready-to-drink-bourbon-cocktail) rather than gin which is a staple in a Negroni. Added is Aperol and Amaro to give the drink a bitter taste and a rustic red color along with a squeeze of lemon rather than orange. The drink is served over the rocks in a short glass. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 25% | Activity: 48% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Winter Cocktail Variations:** Opportunity to create unique and flavorful variations of popular summer cocktails for the winter season. - **Substituting Ingredients in Classic Recipes:** Exploring the use of different spirits and flavors as substitutes in well-known cocktail recipes to create new taste experiences. - **Creative Cocktail Names:** Developing imaginative and catchy names for cocktails to make them more memorable and intriguing to consumers. ### Industries Being Reshaped - **Beverage Manufacturing:** Disruptive innovation opportunities in developing and marketing unique winter cocktail variations using unconventional ingredients. - **Hospitality and Food Service:** Opportunities to offer creative and named cocktails on menus to enhance customer experiences and attract attention. - **Marketing and Advertising:** Opportunity to create captivating marketing campaigns around innovative and reimagined cocktails to drive customer engagement and sales. ## Related on Trend Hunter - [Convenient After-Dinner Cocktails](https://www.trendhunter.com/trends/boulevardier.md) - [Bittersweet Christmas Cocktails](https://www.trendhunter.com/trends/christmas-pudding-negroni.md) - [Cocktail-Inspired Sour Ales](https://www.trendhunter.com/trends/neon-cylinders-origami-orange.md) - [Smoky Negroni Cocktails](https://www.trendhunter.com/trends/mezcal-negroni.md) - [Botanically Boosted Juniper Sours](https://www.trendhunter.com/trends/juniper-sour.md) - [Spring-Ready Cocktail Recipes](https://www.trendhunter.com/trends/whiskey-cocktail-recipes.md) - [Ready-to-Pour Negroni Cocktails](https://www.trendhunter.com/trends/campari-negroni-ready-to-enjoy.md) - [Mixed-ABV Inflight Cocktails](https://www.trendhunter.com/trends/air-france-and-matthias-giroud.md) - [Negroni Cocktail Bars](https://www.trendhunter.com/trends/negroni-bar-by-campari.md)