# Charitable Negroni Cocktails The My Fair Lady Cocktail at Whisler's in Austin is Altruistic By Rebecca Byers | Published 2015-06-12 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/negroni-cocktail References: [imbibemagazine](http://imbibemagazine.com/my-fair-lady/) & [whislersatx](http://whislersatx.com/) A drink created by Matthew Ross and Aisling Gammil of Whisler's in Austin, this delicate twist on the [classic negroni cocktail](https://www.trendhunter.com/trends/christmas-pudding-negroni) has an altruistic aspect to it. $1 from each My Fair Lady cocktail sold will be donated in support of the city's St Jude Cancer Research and Children's Hospital. Taking the inspiration for its name from the pink hue similar to that of the infamous dress from the iconic My Fair Lady film, the negroni cocktail is topped off with a picture perfect [grapefruit peel as a garnish](https://www.trendhunter.com/trends/bittermilk-no8). In order to recreate this [refreshing cocktail](https://www.trendhunter.com/trends/eterna), one with need Pisco Porton, Campari, Cocchi Americano and Hopped Grapefruit Bitters. Tools needed to ensure a perfect mix and presentation include an old fashioned glass and a mixing glass. ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 12% | Activity: 38% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Charitable Cocktails:** Creating cocktails with altruistic aspects is a rising trend in the food and beverage industry. - **Philanthropic Promotions:** More businesses are incorporating philanthropic efforts into their promotional strategies to appeal to socially conscious consumers. - **Social Responsibility in Hospitality:** Hospitality establishments are dedicating more attention to social responsibility initiatives to align with the values of their customers. ### Who This Affects Most - **Food and Beverage:** The food and beverage industry can capitalize on the trend of charitable cocktails by creating unique drinks that support local or global causes. - **Hospitality:** Hotels, restaurants, and bars can incorporate philanthropic promotions to attract socially conscious consumers and increase customer loyalty. - **Nonprofit:** Nonprofit organizations can partner with food and beverage or hospitality businesses to create mutually beneficial charitable initiatives that support their causes. ## Related on Trend Hunter - [Negroni Cocktail Bars](https://www.trendhunter.com/trends/negroni-bar-by-campari.md) - [Bar-Honoring Negronis](https://www.trendhunter.com/trends/white-strawberry-negroni.md) - [Smoky Negroni Cocktails](https://www.trendhunter.com/trends/mezcal-negroni.md) - [Ready-To-Pour Negroni Cocktails](https://www.trendhunter.com/trends/elephant-gin.md) - [Negroni-Specific Gin Spirits](https://www.trendhunter.com/trends/tarquins-holborn-dining-room.md) - [Alcohol-Free Negroni Cocktails](https://www.trendhunter.com/trends/phony-negroni-nonalcoholic-cocktail.md) - [Elevated Negroni Cocktails](https://www.trendhunter.com/trends/elevated-negroni-cocktails.md) - [Distilled Floral Negronis](https://www.trendhunter.com/trends/stuzzi-per-negroni-gin.md) - [Luxurious Pre-Made Cocktails](https://www.trendhunter.com/trends/elisir-delicriso.md)