# Negroni Cocktail Bars The Negroni Bar by Campari Serves Six Variations of the Serve By Laura McQuarrie | Published 2025-01-17 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/negroni-bar-by-campari References: [thespiritsbusiness](https://www.thespiritsbusiness.com/2025/01/campari-to-open-uks-first-permanent-negroni-bar/)  The [Negroni Bar](https://www.trendhunter.com/trends/campari-negroni-sbagliato-kit) by Campari is set to open its doors within The Alchemist Monument in London in February, and it's a permanent place where fans of this cocktail can order six variations of the drink. The cocktail-specific bar by the Italian apéritif brand will be decked out with red lighting and tinted mirrors to immerse guests in the color of the bitter liqueur. On-site, there's a vending machine to pick up mini prints featuring hero serves by Campari—and the first 1,000 guests to purchase a Campari serve at the Negroni Bar will receive a token to print the designs. As far as drinks, [unique versions of the Negroni](https://www.trendhunter.com/trends/white-strawberry-negroni) will be on the menu, like a barrel-aged, Paradiso, a Pressurised Negroni, a Negroni Sour, and a [non-alcoholic option](https://www.trendhunter.com/trends/superclasico). ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 76% | Activity: 80% | Freshness: 34% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Themed Cocktail Experiences:** The rise of themed cocktail bars like The Negroni Bar by Campari reflects a growing consumer interest in immersive and specialized drinking experiences. - **Interactive Bar Features:** Incorporating interactive elements such as vending machines for personalized memorabilia enhances customer engagement and provides unique selling points for brick-and-mortar locations. - **Non-alcoholic Cocktail Innovation:** Including non-alcoholic versions of classic cocktails caters to the increasing demand for sophisticated, alcohol-free libations, broadening customer bases and promoting inclusivity. ### Who This Affects Most - **Hospitality:** The creation of specialized cocktail bars showcases how hospitality can innovate by centering around niche markets and providing tailored experiences. - **Alcoholic Beverages:** The development of diverse cocktail varieties underscores the innovation within the alcoholic beverages industry to adapt and appeal to consumer desires for variety and customization. - **Marketing and Branding:** Using branded experiences, such as Campari's bespoke cocktail bars, enhances brand loyalty and creates memorable brand-customer interactions. ## Related on Trend Hunter - [Ready-to-Pour Negroni Cocktails](https://www.trendhunter.com/trends/campari-negroni-ready-to-enjoy.md) - [Negroni-Specific Gin Spirits](https://www.trendhunter.com/trends/tarquins-holborn-dining-room.md) - [Distilled Floral Negronis](https://www.trendhunter.com/trends/stuzzi-per-negroni-gin.md) - [Smoky Negroni Cocktails](https://www.trendhunter.com/trends/mezcal-negroni.md) - [Ready-To-Pour Negroni Cocktails](https://www.trendhunter.com/trends/elephant-gin.md) - [Italian Cafe Culture-Inspired Cocktails](https://www.trendhunter.com/trends/new-nio-cocktails.md) - [Alcohol-Free Negroni Cocktails](https://www.trendhunter.com/trends/phony-negroni-nonalcoholic-cocktail.md) - [Botanical Non-Alcoholic Negronis](https://www.trendhunter.com/trends/anons-no-groni.md) - [Bittersweet Christmas Cocktails](https://www.trendhunter.com/trends/christmas-pudding-negroni.md)