# Retro Printed Summer-Ready Apparel NEEDLES Turns Its Attention to 70s Street Style for SS23 By Amy Duong | Published 2022-06-28 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/needles-3 References: [hypebeast](https://hypebeast.com/2022/6/needles-spring-summer-2023-collection-lookbook-info) Japanese streetwear imprint [NEEDLES](https://www.trendhunter.com/trends/needles-new-collection) introduces its latest collection designed for the Spring/Summer 2023 season. This time around, the brand highlights a retro design influence with a spotlight specifically on the 70s and the street style of that era. The new range is photographed by Kento Mori and it is assisted by stylist Masataka Hattori. The diverse collection for the season features many different patterns and prints for a loud design language. This includes a blend of geometric looks, polka dots, psychedelic prints, floral designs, starry and animal prints, and more. All of this can be seen decorating both casual items and tailored pieces for the season. The standout items are led by the [deconstructed Ghillie Sneakers](https://www.trendhunter.com/trends/needles-and-clark). Image Credit: NEEDLES ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 80% | Activity: 39% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) ## Key Themes ### Why This Trend Is Growing - **Retro Prints:** Embracing retro prints in apparel for the Spring/Summer 2023 season. - **70s Street Style:** Incorporating 70s street style in fashion for the Spring/Summer 2023 season. - **Loud Design Language:** Creating apparel that features various patterns and prints for a loud design language. ### Industries Being Reshaped - **Fashion:** Incorporate retro design and 70s street style in apparel to attract a new generation of fashion-conscious consumers. - **Footwear:** Designing deconstructed sneakers inspired by retro prints and 70s street style to offer unique, up-to-date footwear options. - **Textile Printing:** Developing innovative textile printing techniques that can produce loud and vibrant patterns and prints for apparel. ## Related on Trend Hunter - [Pattern-Heavy Fashion Capsules](https://www.trendhunter.com/trends/needles-new-collection.md) - [Seasonal Co-Ord Streetwear Capsules](https://www.trendhunter.com/trends/special-release.md) - [Collaborative Dynamic Eclectic Fashion](https://www.trendhunter.com/trends/tss.md) - [Collaborative Summer Streetwear](https://www.trendhunter.com/trends/beams-and-needles.md) - [Seasonal Fashion Capsules](https://www.trendhunter.com/trends/needles-x-nepenthes.md) - [Revived Counterculture Trackwear](https://www.trendhunter.com/trends/needles-fw5-track-suit.md) - [Leopard Tracksuit Capsules](https://www.trendhunter.com/trends/needles-for-nepenthes.md) - [Special Order Collaborative Streetwear](https://www.trendhunter.com/trends/2tone-jersey-collection.md) - [Knit Track Outerwear](https://www.trendhunter.com/trends/needles-x-beams.md)