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# Figure of Speech Installations
Sven Sachsalber Takes 24 Hours to Look for a Needle in a Haystack

By Meghan Young | Published 2014-11-24 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/needle-in-a-haystack
References: [beautifuldecay](http://beautifuldecay.com/2014/11/20/sven-sachsalber-needle-in-a-haystack/) & [riannegroen](http://www.riannegroen.com/sven-sachsalber.html)

Finding a needle in a haystack is a figure of speech that was recently put to the test by performance artist Sven Sachsalber. Over the course of 24 hours, he picked through a mountainous pile of hay in order to see how long it would take to find the elusive needle. As it turns out, it only took his 18 hours to find the sucker.

Appropriately titled 'Looking for a Needle in the Haystack,' the live performance was set in the Palais de Tokyo. Galerie Rianne Groen accurately states that Sven Sachsalber's work is “often funny, often serious and sometimes both,” and emphasizes that they "have a universal poetic element that does not need much explanation.”

## Trend Insights (Trend Hunter)

- Score: 2.2/10
- Popularity: 36% | Activity: 22% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Live Arts](https://www.trendhunter.com/livearts)

## Key Themes

### What's Driving This Trend

- **Performance Art:** Disruptive innovation opportunity: Explore new ways to engage and captivate audiences through interactive and immersive performance art experiences.
- **Conceptual Art:** Disruptive innovation opportunity: Push the boundaries of traditional art forms by challenging conventional notions of what constitutes as art.
- **Absurdity in Art:** Disruptive innovation opportunity: Embrace the unexpected and create art that challenges the norm, provoking thought and sparking conversations.

### Who This Affects Most

- **Art Galleries:** Disruptive innovation opportunity: Curate exhibitions that showcase unconventional and thought-provoking artworks, attracting a new generation of art enthusiasts.
- **Event Production:** Disruptive innovation opportunity: Create unique and immersive art events that captivate audiences and leave a lasting impression.
- **Digital Entertainment:** Disruptive innovation opportunity: Develop interactive digital art experiences that blur the lines between reality and virtuality, offering audiences a new way to engage with art.

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