# Quirky College Sport Catalogs The Need Supply Co. Spring 2012 Lookbook is Eccentrically Athletic By Meghan Young | Published 2012-04-07 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/need-supply-co-spring-2012 References: [hypebeast](http://hypebeast.com/2012/04/need-supply-co-2012-spring-lookbook/) & [needsupply](http://needsupply.com/) The obsession with sport-inspired fashion has challenged photographers to showcase them in fresh ways, the [Need Supply Co.](https://www.trendhunter.com/trends/need-for-speed) Spring 2012 lookbook succeeds in that regard. Honing in on the Virginia-based retailer's heritage and sporting traditions, this classy catalog goes back to school. Based around college sports and events, the Need Supply Co. Spring 2012 lookbook features snapshots of fencing duals, boche ball games, tennis matches, track and field competitions and more. With a '[Royal Tenenbaum](https://www.trendhunter.com/trends/copenhagen-fashion-week-ss27)' vibe, the images have an eccentric rich kid element to them. Nevertheless, the models in each shot are taking themselves very seriously. The Need Supply Co. Spring 2012 lookbook showcases such fashion brands as Fred Perry, Common Projects and [Soulland](https://www.trendhunter.com/trends/soulland-2). Impressively produced in-house, the theme will entice many new and old customers. ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 77% | Activity: 53% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Sport-inspired Fashion:** The popularity of sport-inspired fashion creates a disruption opportunity in the fashion industry for brands to innovate and showcase in fresh ways. - **Eccentric Photographic Catalogs:** Using eccentric themes and photography in product catalogs to showcase a brand or company's heritage or traditions is a disruptive opportunity. - **College-inspired Fashion:** Merging college-inspired designs with fashion is a disruptive innovation opportunity for companies in both the fashion and education industries. ### Industries Being Reshaped - **Fashion Industry:** The sport-inspired fashion trend creates a disruptive innovation opportunity in the fashion industry for new and emerging brands to showcase their unique designs in ways that showcase heritage and sporting traditions. - **Photography Industry:** Eccentric photographic catalogs are a disruptive innovation opportunity for photographers, both established and emerging, to showcase creativity and fresh ways to display products. - **Education Industry:** The trend of college-inspired fashion creates an opportunity for the education industry to collaborate with fashion brands and expand their merchandising and branding efforts. ## Related on Trend Hunter - [Scrapbook-Inspired Fall Fashion](https://www.trendhunter.com/trends/creative-class-uniform.md) - [Offbeat Fashion Campaigns](https://www.trendhunter.com/trends/asos-inspired-by.md) - [College-Inspired Footwear Collections](https://www.trendhunter.com/trends/handball-spezials.md) - [Pattern-Heavy Fashion Capsules](https://www.trendhunter.com/trends/needles-new-collection.md) - [Retro Sports Capsules](https://www.trendhunter.com/trends/marty-supreme.md) - [Collegiate Outdoor Styles](https://www.trendhunter.com/trends/mountain-ivy.md) - [Luxury Hotel-Inspired Varsity Collections](https://www.trendhunter.com/trends/the-carlyle-hotel.md) - [Homecoming-Enthused Collegiate Apparel](https://www.trendhunter.com/trends/homecoming-styles.md) - [Football Series Capsules](https://www.trendhunter.com/trends/football-series.md)