# Marvelous Monthly Art Gifts Ned Corbett-Winder Offers Subscribers a Creative Gift Every Month By Christopher DeLuca | Published 2011-08-03 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/ned-corbett-winder References: [springwise](http://www.springwise.com/retail/notanotherbill/) & [notanotherbill](http://www.notanotherbill.com/) Ned Corbett-Winder has created a truly phenomenal business model that plays on both nostalgia for real world objects and the excitement that goes with receiving something in the mail. The company NOTANOTHERBILL offers its customers [a different creative gift every month](https://www.trendhunter.com/trends/the-tales-of-the-weird). What I particularly like about the business model that Ned Corbett-Winder has implemented is that it offers customers a great amount of variety and excitement; customers never know what they are going to receive. This is a fantastic idea. **Implications** - The digital revolution has made consumers nostalgic for [tangible objects](https://www.trendhunter.com/trends/Memory-Vault). Ned Corbett-Winder's company draws upon this sentiment by providing [gifts delivered by post](https://www.trendhunter.com/trends/wonderbly-everyones-got-favourites). Companies should draw from this example by how consumers value real objects. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 20% | Activity: 63% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) ## Key Themes ### Key Themes Behind This Trend - **Monthly Subscription Gifts:** Subscription-based models that offer creative monthly gifts delivered directly to customers have significant potential in the market - **Tangible Object Nostalgia:** The growing consumer sentiment towards tangible objects can be leveraged by companies for generating excitement and variety in their model - **Surprise-and-delight Model:** Implementing a surprise-and-delight business model, where customers are surprised with unexpected gifts every month, can increase customer engagement and loyalty ### Where This Applies - **E-commerce:** E-commerce retailers can add value to customers and increase loyalty by providing monthly subscription gifts that are delivered directly to their doorstep - **Gifts and Specialty Goods:** The gifts and specialty goods industry can adopt the monthly subscription model to increase customer engagement and attract a larger customer base - **Mail and Delivery Services:** Mail and delivery services can work towards collaborating with subscription-based businesses that deliver tangible objects to customers on a monthly basis ## Related on Trend Hunter - [Hybrid Mail Services](https://www.trendhunter.com/trends/better-letter-card-co.md) - [Motivational Postcard Services](https://www.trendhunter.com/trends/snayl-monthly.md) - [Experiential Corporate Gift Boxes](https://www.trendhunter.com/trends/corporate-gift-boxes.md) - [Anti-Consumerism Subscription Services](https://www.trendhunter.com/trends/nothing-subscription-service.md) - [Model Railroad Subscriptions](https://www.trendhunter.com/trends/modeling-kit.md) - [Personalized Book Subscription Services](https://www.trendhunter.com/trends/personalized-book-subscription-service.md) - [Holiday Decor Subscriptions](https://www.trendhunter.com/trends/readyfestive-1.md) - [Stationery Subscription Boxes](https://www.trendhunter.com/trends/archer-olive.md) - [Modern Gifting Services](https://www.trendhunter.com/trends/flower-delivery-and-gift-gifting.md)