# Cat Fur Candy Products The Necoichi Delicious Cat Fur Has a Cotton Candy Composition By Michael Hemsworth | Published 2026-06-19 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/necoichi-delicious-cat-fur References: [foodbeast](https://www.foodbeast.com/news/japan-is-selling-cotton-candy-that-looks-like-cat-fur/) & [necoichi.co.jp](https://www.necoichi.co.jp/)  The Necoichi Delicious Cat Fur is an unorthodox candy product developed by the [cat product company](https://www.trendhunter.com/trends/dry-studio-petbrick-65) as a treat that will offer pet owners with a way to take their fandom to the next level. The product features a [cotton candy composition](https://www.trendhunter.com/trends/cirrus-9) that has been dyed to look like calico cat fur, presumably removed during a grooming session to further drive home the specific nature of the treat. The three-color cat fur is infused with [popping candy](https://www.trendhunter.com/trends/kit-kat-cotton-candy) throughout to enhance the multi-sensory experience. The Necoichi Delicious Cat Fur is available for purchase only from the Necoichi Store at Yokohama’s Lalaport shopping centre for 980 yen and comes packaged in a gifting-friendly tub with space for a written message. Image Credit: Necoichi ## Trend Insights (Trend Hunter) - Score: 8.7/10 - Popularity: 90% | Activity: 94% | Freshness: 77% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Pet Fandom Confections:** Novel sweets that translate pet identity into edible formats signal white space for emotionally driven merchandise that blends humor, collectibility, and owner self-expression. - **Hyperreal Novelty Candy:** Visually uncanny treats modeled after unexpected materials create differentiation in crowded confectionery aisles through shock value, social sharing, and sensory surprise. - **Giftable Limited Drops:** Scarce location-specific food releases packaged for personalized gifting strengthen brand communities by turning small purchases into collectible experiences. ### Who This Affects Most - **Confectionery:** Candy makers gain room to experiment with texture, color, and interactive ingredients as consumers seek playful products that perform well online and in person. - **Pet Products:** Pet-focused brands can extend beyond care essentials into lifestyle goods that deepen owner attachment and reposition pet affinity as a broader entertainment category. - **Experiential Retail:** Mall-based exclusives and message-ready packaging illustrate how physical stores can become destinations for novelty discovery, fandom rituals, and impulse gifting. ## Related on Trend Hunter - [Curated Halloween-Inspired Japanese Snacks](https://www.trendhunter.com/trends/japanese-snacks-for-halloween.md) - [Beloved Plush Character Toys](https://www.trendhunter.com/trends/collectible-sanrio.md) - [Floral Mochi Fragrances](https://www.trendhunter.com/trends/mochi-monogatari.md) - [Sweet Fiber Protein Snacks](https://www.trendhunter.com/trends/mooosh-cotton-candy.md) - [Crystal Seaweed Candies](https://www.trendhunter.com/trends/misaky-tokyo.md) - [Single-Serve Cotton Candy](https://www.trendhunter.com/trends/flossie.md) - [Japanes Ume Mochi Products](https://www.trendhunter.com/trends/ume-mochi.md) - [Fluffy Sweet Mochi Snacks](https://www.trendhunter.com/trends/mymochi-cotton-candy.md) - [Mochi-Inspired Candy Ranges](https://www.trendhunter.com/trends/fini-mini-mochis.md)