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# Transforming Necktie Services
'Skinnyfatties' Transforms Your Chubby Ties into Skinnier Versions

By Tana Makmanee | Published 2013-01-16 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/necktie-services
References: [thrillist](http://www.thrillist.com/own/nation/skinnyfatties) & [skinnyfatties](http://www.skinnyfatties.com/)

'Skinnyfatties' is a unique tailoring service that seeks to appeal to those who want to revamp their old, ordinary ties and turn them into more fashionable and stylish versions without having to buy a new one.

The process of revamping old ties involves turning those that are wide and "fat," into much more skinny versions. This tailoring service is totally customizable to your preferences, allowing men to choose the specific width and style they desire and just mail it in. And just like that your newly fashionable skinny tie arrives a week later in your mailbox. It can't get any more convenient than that.

If you're looking to transform your out-of-style neck ties into something more modern-looking, then this skinny tie service is just for you!

## Trend Insights (Trend Hunter)

- Score: 1.2/10
- Popularity: 10% | Activity: 19% | Freshness: 8%
- Audience gender: 90% men, 10% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Fashion for Men](https://www.trendhunter.com/fashionformen)

## Key Themes

### What Makes This Trend Stand Out

- **Customizable Tailoring Services:** This trend presents an opportunity to create customizable tailoring services that transform old, ordinary items into more fashionable and stylish versions without the need to purchase new ones.
- **Revamping Fashion Accessories:** Businesses can explore the potential of revamping fashion accessories, such as ties, to meet the demand for more modern-looking styles.
- **Convenient Mail-in Services:** There is a disruptive innovation opportunity in offering convenient mail-in services for transforming fashion items, providing customers with a hassle-free way to update their wardrobe.

### Sectors Adopting This

- **Fashion and Apparel:** The fashion and apparel industry can benefit from offering customizable tailoring services to revamp outdated items and meet the demand for more fashionable and modern accessories.
- **Online Retail:** Online retailers can tap into the trend of revamping fashion accessories by providing convenient mail-in services for customers to transform their items into more stylish versions.
- **Sustainable Fashion:** Sustainable fashion brands can incorporate the trend of revamping fashion accessories into their business models as a way to promote reusing and repurposing existing items, reducing waste in the industry.

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