# Contoured Comfort Travel Pillows The 'J-Pillow' Neck Travel Pillow Enables Better Airplane Rest By Michael Hemsworth | Published 2016-02-12 | World Source: Trend Hunter, https://www.trendhunter.com/trends/neck-travel-pillow References: [dudeiwantthat](http://www.dudeiwantthat.com/household/miscellaneous/j-pillow-travel-pillow.asp) & [amzn](http://www.amzn.com/B009416CVC/?tag=duiwath-20) With [air travel](https://www.trendhunter.com/trends/cabeau) increasing, the 'J-Pillow' is a neck travel pillow designed to enable travelers to get better rest while on-board an airplane or waiting in the terminal. Designed to follow the natural aesthetic of the human anatomy, the 'J-Pillow' works with a number of different supports to offer comfortable rest. The design features a rear portion that provides support for the [back of the head](https://www.trendhunter.com/trends/comforting-pillow), while the side section offers a place to lean against. An incorporated neck and chin support help to cup the lower jaw region to ensure that your cranium doesn't jerk in a certain direction, causing a subsequent kink in the neck. Although great for travel, the 'J-Pillow' is a neck travel pillow that can be used at home as well or even at work. ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 86% | Activity: 79% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) > [Travel](https://www.trendhunter.com/travel) ## Key Themes ### Why This Trend Is Growing - **Contoured Travel Pillows:** The trend of designing contoured travel pillows that follow the natural aesthetics of the human anatomy presents an opportunity for disruptive innovation in the travel accessory industry. - **Multi-purpose Neck Pillows:** The trend of creating neck pillows that can be used in various settings (e.g. home, work, travel) presents an opportunity for a multi-functional disruption in the pillow industry. - **Innovative Neck Support:** The trend of incorporating unique support features, such as chin and jaw support, presents an opportunity for disruptive innovation in the neck support industry. ### Industries Being Reshaped - **Travel Accessories:** The 'J-Pillow' contoured travel pillow presents an opportunity for innovation and competition in the travel accessory industry. - **Household Goods:** The 'J-Pillow' being usable at home presents an opportunity for innovation in the household goods industry. - **Orthopedic Pillows:** The unique neck support features of the 'J-Pillow' present an opportunity for disruption in the orthopedic pillow industry. ## Related on Trend Hunter - [Neck-Safe Travel Pillows](https://www.trendhunter.com/trends/cabeau-tne-s3.md) - [Face-First Flight Rest Aids](https://www.trendhunter.com/trends/rest-aid.md) - [Wrapping Posture Support Pillows](https://www.trendhunter.com/trends/spiral-travel-pillow.md) - [Two-In-One Neck Pillows Chairs](https://www.trendhunter.com/trends/neck-pillow-lounge.md) - [Adaptive Ergonomic Pillows](https://www.trendhunter.com/trends/tripal.md) - [Multi-Purpose Travel Pillows](https://www.trendhunter.com/trends/allinone-travel-pillow-system.md) - [Sensory Deprivation Travel Pillows](https://www.trendhunter.com/trends/pod-travel-pillow.md) - [Adaptive Ergonomic Bed Pillows](https://www.trendhunter.com/trends/ostrichpillow-bed-pillow.md) - [Customizable Pocket Pillows](https://www.trendhunter.com/trends/sururu-pillow-p17.md)