# Smart Tension Relief Bandages The 'ReCure' Bandage Relieves Neck and Shoulder Pain By Michael Hemsworth | Published 2017-03-24 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/neck-and-shoulder-pain References: [betalist](https://betalist.com/startups/recure) & [recure.me](http://www.recure.me) Many people suffer from neck and shoulder pain either from their job or some other lifestyle aspect, so the 'ReCure' bandage is intended to be an effective means to reduce and eliminate it. The 'ReCure' bandage works by being affixed onto the upper neck and shoulders, and monitors for tension when worn. When tension is detected, the 'ReCure' will offer [impulse feedback](https://www.trendhunter.com/trends/posture-monitoring-wearable) to remind the person to relax their muscles in order to alleviate the development of pain. The 'ReCure' bandage works on an upstream notion to alleviate neck and shoulder pain by working to correct the associated tension that is stems from. The 'ReCure' could also work to make a person more mindful of their body and to get more active in order to alleviate ailments developed from a [sedentary lifestyle](https://www.trendhunter.com/trends/break). ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 82% | Activity: 96% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **Smart Tension Relief Bandages:** Disruptive innovation opportunity: Creating wearable devices that monitor tension and provide impulse feedback to alleviate pain and promote relaxation. - **Impulse Feedback Technology:** Disruptive innovation opportunity: Applying impulse feedback technology to various products and devices to improve health and well-being. - **Mindfulness and Active Lifestyle:** Disruptive innovation opportunity: Developing technologies and products that promote mindfulness and an active lifestyle to alleviate ailments caused by sedentary behavior. ### Industries Being Reshaped - **Healthcare and Wellness:** Disruptive innovation opportunity: Introducing smart bandages and wearable devices into the healthcare and wellness industry to target pain relief and stress management. - **Consumer Electronics:** Disruptive innovation opportunity: Incorporating impulse feedback technology into consumer electronics, such as wearables and smart devices, to enhance user experience and well-being. - **Fitness and Rehabilitation:** Disruptive innovation opportunity: Applying tension monitoring and impulse feedback technologies in fitness and rehabilitation industries to optimize performance and aid in injury prevention. ## Related on Trend Hunter - [Cooling Acupressure Wearables](https://www.trendhunter.com/trends/coolcura.md) - [Pain Relief Neck Massagers](https://www.trendhunter.com/trends/portable-ultrasound-massager.md) - [Wearable Therapeutic Pain Relievers](https://www.trendhunter.com/trends/instant-relief-kit.md) - [Vibrating Pain Relief Wearables](https://www.trendhunter.com/trends/copper-compression.md) - [Drug-Free Relief Patches](https://www.trendhunter.com/trends/signal-relief-45-patch.md) - [Automated Neck Massage Wearables](https://www.trendhunter.com/trends/moza-ai-robohands.md) - [Full-Body Pain Relief Vests](https://www.trendhunter.com/trends/the-super-vest.md) - [Wireless Pain Relief Wearables](https://www.trendhunter.com/trends/back-pain-relief-device.md) - [4-In-1 Back Wraps](https://www.trendhunter.com/trends/thermback-led.md)