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# Concentrated Firming Balms
La Mer's Luxurious Neck and Décolleté Treatment Fights "Tech Neck"

By Laura McQuarrie | Published 2019-08-06 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/neck-and-decollete-treatment
References: [elle](https://www.elle.com/beauty/makeup-skin-care/a28579835/la-mer-neck-decollete-concentrate/) & [cremedelamer](https://www.cremedelamer.com/product/20657/65231/collections/specialists/the-neck-and-decollete-concentrate/neck-cream#/sku/102386)

[La Mer](https://www.trendhunter.com/trends/the-night-recovery-concentrate), which is known for its [luxurious, transformative skincare](https://www.trendhunter.com/trends/hydrating-firming), recently launched a new product called The Neck and Décolleté Concentrate that takes the form of a gel-like balm that helps to create a lifted look and a firmer feel. The product specifically helps to fight "tech neck," or the horizontal lines that appear across the neck due to the act of constantly looking down at a phone or other mobile device.

Naturally, the new product from La Mer boasts its famed Miracle Broth blend of marine ingredients, plus other potent additions like antioxidant-rich lime tea concentrate.

The Neck and Décolleté Concentrate is paired with an applicator to help the silky product glide across the body.

## Trend Insights (Trend Hunter)

- Score: 2.3/10
- Popularity: 44% | Activity: 17% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics)

## Key Themes

### What Makes This Trend Stand Out

- **Concentrated Firming Balms:** Disruptive innovation opportunity: Develop innovative skincare products that target specific areas of the body for a lifted look and firmer feel.
- **Tech Neck Solutions:** Disruptive innovation opportunity: Design products and services that address the physical effects of excessive screen time, such as neck lines caused by constantly looking down at devices.
- **Luxurious Skincare:** Disruptive innovation opportunity: Create high-end skincare products that incorporate effective and unique ingredients for a transformative experience.

### Sectors Adopting This

- **Skincare:** Disruptive innovation opportunity: Introduce cutting-edge skincare technologies and ingredients to create premium products with enhanced benefits.
- **Beauty:** Disruptive innovation opportunity: Explore innovative beauty treatments and solutions that target specific areas of concern for consumers.
- **Wellness:** Disruptive innovation opportunity: Develop holistic wellness solutions that encompass both physical and mental wellbeing, including products that address the effects of digital lifestyles on the body.

## Related on Trend Hunter

- [Sculpting Skincare Concentrates](https://www.trendhunter.com/trends/sculpt-neck-dcollet-concentrate.md)
- [Lifting Skincare Concentrates](https://www.trendhunter.com/trends/the-elevator-by-trinny-london.md)
- [Lifting Gel Serums](https://www.trendhunter.com/trends/super-sculpt-serum.md)
- [Targeted Décolletage Serums](https://www.trendhunter.com/trends/dcolletage-serum.md)
- [Contouring Neck-Targeted Skincare Products](https://www.trendhunter.com/trends/contour-neck-treatment.md)
- [Dermocosmetic Firming Creams](https://www.trendhunter.com/trends/smoothing-and-firming-cream.md)
- [Restorative Luxury Skincare](https://www.trendhunter.com/trends/the-night-recovery-concentrate.md)
- [Décolletage LED Masks](https://www.trendhunter.com/trends/neck-chest-rejuvenating-mask.md)
- [Anti-Pollution Luxury Skincare](https://www.trendhunter.com/trends/the-concentrate.md)