# Self-Aware Tourism Slogans Nebraska's New State Slogan Reads "Honestly, It's Not for Everyone" By Ell Smith | Published 2018-11-27 | World Source: Trend Hunter, https://www.trendhunter.com/trends/nebraskas-new-state-slogan References: [thrillist](https://www.thrillist.com/news/nation/nebraska-state-slogan-honestly-its-not-for-everyone) & [visitnebraska](https://visitnebraska.com/) Nebraska's new state slogan is offering a departure from what's expected, presenting readers with a brutally honest and deadpan description which reads, "Honestly, it's not for everyone." This new slogan replaces the previous "Nebraska Nice" and aims to address the state's consistently [low tourism rankings](https://www.trendhunter.com/trends/not-hot-list). The slogan, which was announced at the Nebraska City conference, is accompanied by a series of [clever print ads](https://www.trendhunter.com/trends/switzerland-is-fake) which combat negative perceptions of the state. One of the ads features a gorgeous and lush scene while reading “Famous for our flat, boring landscape.” Another features a group of friends enjoying a [water-based excursion](https://www.trendhunter.com/trends/only-in-your-state) with the caption “Lucky for you, there’s nothing to do here.” Image Credit: Nebraska Tourism Commission ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 35% | Activity: 29% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) > [Travel](https://www.trendhunter.com/travel) ## Key Themes ### What's Driving This Trend - **Honest Tourism Slogans:** There is a disruptive innovation opportunity for tourism boards to embrace more authentic, transparent and humorous advertising campaigns similar to Nebraska's tourism rebrand. - **Negative Perception Combatting Marketing Campaigns:** There is a disruptive innovation opportunity for marketers to create campaigns that tackle negative perceptions of products, places or services in a humorous and clever way like Nebraska's new tourism slogan campaign. - **Deadpan Humor in Advertising:** There is a disruptive innovation opportunity for brands to showcase deadpan humor, as seen in Nebraska's new tourism slogan and print ads, to connect with customers in a unique and memorable way. ### Who This Affects Most - **Tourism:** As evidenced by Nebraska's tourism rebrand, there is a disruptive innovation opportunity for the tourism industry to embrace bold, authentic and humorous advertising campaigns to attract travelers. - **Marketing:** There is a disruptive innovation opportunity for marketers to create campaigns for products, services or places that are honest and humorous, like Nebraska's new tourism slogan campaign. - **Advertising:** As seen in Nebraska's new tourism slogan and print ads, there is a disruptive innovation opportunity for brands to embrace deadpan humor in their advertising to create more authentic and memorable campaigns. ## Related on Trend Hunter - [Adventurous Tourism Campaigns](https://www.trendhunter.com/trends/saudi-tourism.md) - [Spontaneity-Inspired Travel Campaigns](https://www.trendhunter.com/trends/where-theres-a-wyndham.md) - [Comedic Cruise Spots](https://www.trendhunter.com/trends/its-different-out-here.md) - [New Yorker-Approved Campaigns](https://www.trendhunter.com/trends/new-yorks-streeteasy.md) - [Witty Advertising Campaigns](https://www.trendhunter.com/trends/self-referential-marketing.md) - [Anime-Style Travel Ads](https://www.trendhunter.com/trends/animated-travel-ads.md) - [Conscientious Tourism Campaigns](https://www.trendhunter.com/trends/against-overtourism.md) - [Lazy Cereal Campaigns](https://www.trendhunter.com/trends/surreal-cereal.md) - [Lexington Travel Campaigns](https://www.trendhunter.com/trends/look-at-lexington.md)