# Alternative Protein Restaurants Neat Burger Will Debut US Restaurant in Nolita, Manhataan By Grace Mahas | Published 2023-04-19 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/neat-burger-2 References: [instagram](https://www.instagram.com/neat.burger/?hl=en)  Neat Burger, a [plant-based restaurant](https://www.trendhunter.com/trends/plant-based-whopper) beloved by the likes of Lewis Hamilton and Lenardo DiCaprio, announced the opening of a new restaurant in NYC's Nolita neighborhood. This marks the ninth Neat Burger to open, with the other eight locations located across the pond. The Nolita-based Neat Burger will feature fan-favorite menu items including the Cheez Burger and Crispy Chick’n Burger. Neat Burger offers consumers flavors and textures that are identical to traditional meat, while ensuring all ingredients are fresh and of the highest quality. Moreover, the brand will appeal to eco-conscious as all its packaging and utensils are biodegradable, compostable, and made with plastic alternatives such as cornstarch and sugar cane. The launch of [Neat Burger Nolita](https://www.trendhunter.com/trends/vegan-steak-sandwich) is the next step in the company’s trajectory as a global brand, with plans to continue to grow additional locations across the United States, Europe, and the Middle East. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 52% | Activity: 68% | Freshness: 15% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) ## Key Themes ### Key Themes Behind This Trend - **Plant-based Restaurants:** Opportunity for other plant-based restaurants to expand and reach new markets with eco-conscious packaging options. - **Eco-friendly Packaging:** Innovation opportunity for other restaurants and food-related industries to adopt biodegradable, compostable, and plastic alternative packaging. - **Global Expansion:** Opportunity for plant-based and eco-conscious restaurants to expand to new markets and reach new consumers. ### Where This Applies - **Food and Beverage:** The food and beverage industry can explore innovative ways to introduce or expand plant-based menu items with eco-friendly packaging options. - **Packaging:** The packaging industry can explore the growing demand for biodegradable, compostable, and plastic alternative packaging options among the food and beverage industry. - **Hospitality:** The hospitality industry can take advantage of the trend by investing in plant-based and eco-conscious restaurant concepts that cater to conscious consumers. ## Related on Trend Hunter - [Plant-Powered Steak Sandwiches](https://www.trendhunter.com/trends/vegan-steak-sandwich.md) - [Plant-Based Virtual Burger Menus](https://www.trendhunter.com/trends/vegelicious.md) - [Plant-Based QSR Seafoods](https://www.trendhunter.com/trends/plantbased-seafood-menu.md) - [AI-Created Vegan Burgers](https://www.trendhunter.com/trends/notburger.md) - [Vegan Mediterranean Chicken Products](https://www.trendhunter.com/trends/mediterranean-vegan-chicken-nuggets.md) - [Restaurant-Targeted Vegan Chicken](https://www.trendhunter.com/trends/daring-foods.md) - [Meatless QSR Menu Promotions](https://www.trendhunter.com/trends/meatfree-menu.md) - [Boxing Club-Inspired Burgers](https://www.trendhunter.com/trends/the-punchers-chance.md) - [Plant-Based Beef Burgers](https://www.trendhunter.com/trends/basic-burger.md)