# Comforting Creamy Fragrances DefineMe Developed Nearly Noon with Sniff with Steph By Laura McQuarrie | Published 2024-11-26 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/nearly-noon References: [definemefragrance](https://definemefragrance.com/products/nearly-noon?srsltid=AfmBOop1GNg-x5382MujL05_d1Au_cm2RY9ywJbPjb49WRbCyfSQjSfY) & [tiktok](https://www.tiktok.com/@sniffinwithsteph/video/7439944827136986398)  Nearly Noon by Sniff with Steph is a sophisticated, indulgent new DefineMe fragrance that plays with the [TikTok](https://www.trendhunter.com/trends/commodity-edition-milk-orchid) creator's all-time favorite notes: sandalwood and vanilla. This creamy, comforting fragrance opens with fig nectar and spiced cardamom, unfolding into [rich rice pudding and toasted coconut](https://www.trendhunter.com/trends/gentle-reminder), before settling into a [warm amber woods base](https://www.trendhunter.com/trends/madagascar-vanilla-perfume-oil). This versatile, layerable fragrance was meticulously crafted to strike the perfect balance of sweetness, ensuring it remains light and refined without ever feeling cloying, heavy, or sticky. With a 35% concentration, this extrait delivers a lasting scent experience that lingers beautifully throughout the day, meeting the demand for exceptional longevity. Rice notes are on the rise in fragrances, with consumers embracing their clean, comforting scent that evokes a sense of warmth and familiarity. ## Trend Insights (Trend Hunter) - Score: 7.1/10 - Popularity: 88% | Activity: 94% | Freshness: 31% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Luxury Extrait Fragrances:** Consumers are seeking high-concentration scents that promise extended wear and superior olfactory experiences. - **Rice-based Fragrance Notes:** There is growing interest in fragrances that incorporate rice notes, appreciated for their soothing and comforting characteristics. - **Tiktok Collaboration Products:** Brands leveraging TikTok stars in product development are tapping into a vast, engaged audience for unique, co-created offerings. ### Industries Being Reshaped - **Perfume and Fragrance:** The creation of niche, scent-layering perfumes offers new avenues for defining luxury in modern olfactory markets. - **Social Media Influence:** Collaborations with social media influencers are becoming a powerful method for product differentiation and targeted marketing. - **Personal Care and Beauty:** Innovative scent profiles that blend traditional and exotic ingredients cater to evolving consumer desires for unique personal care products. ## Related on Trend Hunter - [Rice Dessert Fragrances](https://www.trendhunter.com/trends/riz-de-mangue.md) - [Comforting Functional Fragrances](https://www.trendhunter.com/trends/nostalgia-collection.md) - [Comforting Juicy Fragrance Mists](https://www.trendhunter.com/trends/vanilla-nectar-by-phlur.md) - [Fluffy Mochi Fragrances](https://www.trendhunter.com/trends/mochi-milk-eau-de-parfum.md) - [Gourmand Teatime Fragrances](https://www.trendhunter.com/trends/high-tea-brown-girl-jane.md) - [Vibrant Creamsicle-Inspired Fragrances](https://www.trendhunter.com/trends/creme-de-clementine.md) - [Indulgent Dessert-Inspired Fragrances](https://www.trendhunter.com/trends/pistachio-dream.md) - [Gourmand Date Fragrances](https://www.trendhunter.com/trends/double-dates-eau-de-parfum.md) - [Multidimensional Vanilla Fragrances](https://www.trendhunter.com/trends/vanilla-skin.md)