# Tri-Color Ice Cream Sandwiches Ruby Jewel's Neapolitan Ice Cream Sandwich Taps into "New-stalgia" By Laura McQuarrie | Published 2025-02-26 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/neapolitan-ice-cream-sandwich References: [rubyjewel](https://www.rubyjewel.com/ice-cream-sandwich/neapolitan/) & [berryondairy](https://www.berryondairy.com/frozen-desserts.html/)  Ruby Jewel's limited-edition Neapolitan ice cream sandwich serves up three beloved flavors in a bite, offers a fresh twist on a familiar format, and taps into consumers' love of "new-stalgia." “We wanted to create a nostalgic yet modern twist on a flavor everyone loves,” said Megan Benson, Marketing Director at Ruby Jewel, “By pairing our fresh, house-made strawberry ice cream with two distinct cookies, we put a Ruby Jewel spin on an old-time favorite.” Ruby Jewel's take on Neapolitan sandwiches strawberry ice cream between a sweet vanilla sugar cookie on one side and a decadent double chocolate cookie on the other. While the flavors and fun format promise to draw newcomers to the brand, ingredient-conscious consumers will discover an appreciation for the brand's commitment to quality, all-natural, locally produced ingredients. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 56% | Activity: 60% | Freshness: 36% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **New-stalgia Dessert Innovations:** Combining nostalgic flavors with contemporary twists creates opportunities for modern dessert experiences that appeal to both traditionalists and trendsetters. - **Multi-flavor Offerings:** Products offering diverse flavor combinations simultaneously satisfy multiple cravings, appealing to adventurous consumers who appreciate variety in every bite. - **Ingredient-conscious Treats:** Consumers' demand for clean-label ingredients presents a chance for brands to differentiate themselves by emphasizing quality and sourcing transparency in their products. ### Sectors Adopting This - **Artisanal Ice Cream:** The artisanal ice cream sector can capitalize on the trend of combining unique flavors and high-quality ingredients to create premium, nostalgic treats with a modern twist. - **Gourmet Cookie Manufacturing:** This industry stands to gain from leveraging premium and creative cookie pairings that serve as versatile partners for innovative frozen desserts. - **Locally Sourced Food Production:** As consumers increasingly favor transparency and sustainability, local producers can thrive by emphasizing their role in creating high-quality and ethically sourced food options. ## Related on Trend Hunter - [Chef-Inspired Ice Cream Sandwiches](https://www.trendhunter.com/trends/nightingale-ice-cream-sandwiches.md) - [Dipped Cookie Sandwiches](https://www.trendhunter.com/trends/dipped-cookie-sandwiches.md) - [Single-Serve Frozen Treats](https://www.trendhunter.com/trends/campfire-s-mores.md) - [Frozen Marshmallow Square Sandwiches](https://www.trendhunter.com/trends/rice-krispies-treats-ice-cream.md) - [Ice Cream-Flavored Cookies](https://www.trendhunter.com/trends/oreo-neapolitan.md) - [Nostalgic Comforting Ice Creams](https://www.trendhunter.com/trends/ice-cream-sammie.md) - [Nostalgic Ice Cream Treats](https://www.trendhunter.com/trends/van-leeuwen-ice-cream-products.md) - [Artisan-Style Ice Cream Sandwiches](https://www.trendhunter.com/trends/bubbies-mini-ice-cream-cookie-sandwiches.md) - [Stroopwafel Ice Cream Sandwiches](https://www.trendhunter.com/trends/stroopwafel-ice-cream-sandwich.md)