# Chalk Outline Safety Campaigns The NCRAARA Tire Ads Remind Drivers of Their Power By Amelia Roblin | Published 2011-01-11 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/ncraara-tire-ads References: [adsoftheworld](http://adsoftheworld.com/media/print/national_campaign_to_raise_awareness_against_road_accidents_grenade) & [wellsbox](http://wellsbox.com/) People drive everywhere, every day, in every part of the world, but these NCRAARA tire ads remind motorists that there are many risks involved that car operators have the power to prevent. As the prints suggest, “Destiny is in your hand…” The National Campaign to Raise Awareness Against Road Accidents has hired the help of the Wellsbox [advertising agency](https://www.trendhunter.com/trends/outdoor-advertising-campaign) of Egypt to create these subtly artillery-inspired prints. Using props to make these street-sprawled wheels appear like simplified grenades and landmines, these NCRAARA tire ads suggest that even the average citizen can become a [destructive soldier](https://www.trendhunter.com/trends/sandy-hook-promise) if not driving safely. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 62% | Activity: 50% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What's Driving This Trend - **Road Safety Awareness:** The use of unique advertising techniques to drive home road safety awareness. - **Creative Advertising:** The use of creative advertising techniques to raise awareness for road safety. - **Prop-inspired Advertising:** The use of props to create eye-catching advertising messages for road safety campaigns. ### Who This Affects Most - **Automotive:** The use of creative advertising techniques to promote road safety within the automotive industry. - **Advertising:** Innovative advertising campaigns like the NCRAARA tire ads provides a disruptive innovation opportunity to drive home road safety awareness. - **Public Health:** Road safety awareness and campaigns, such as the NCRAARA tire ads, can contribute to the promotion of public health. ## Related on Trend Hunter - [Vibrant Retro Transport Campaigns](https://www.trendhunter.com/trends/public-transport-safety.md) - [Travel-inspired Brand Campaigns](https://www.trendhunter.com/trends/road-and-beyond.md) - [Secure Firearm Campagins](https://www.trendhunter.com/trends/safe-stories.md) - [Teen Driving Safety Programs](https://www.trendhunter.com/trends/goldengauge-program.md) - [Surreal Car Care Campaigns](https://www.trendhunter.com/trends/you-are-how-you-car.md) - [Adventurous Roadtrip Retail Campaigns](https://www.trendhunter.com/trends/pilot-flying-j-see-you-out-here.md) - [Distracted Driving Awareness Videos](https://www.trendhunter.com/trends/project-yellow-lights-love-story.md) - [Lazy Cereal Campaigns](https://www.trendhunter.com/trends/surreal-cereal.md) - [Home Safety Campaigns](https://www.trendhunter.com/trends/the-selfie-effect.md)