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# Facebook Fandom Graphs
The NCAA Men's Basketball Map Draws Information from Social Media

By Jordy E | Published 2013-03-20 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/ncaa-mens-basketball-map
References: [gizmodo](http://gizmodo.com/5991141/the-most-accurate-map-of-college-basketball-fandom) & [facebook](https://www.facebook.com/notes/sports-on-facebook/march-madness-fandom-on-facebook/10151473245234487)

This [NCAA](https://www.trendhunter.com/trends/beverage-campaign) Men's Basketball map has taken its information directly from [Facebook](https://www.trendhunter.com/trends/tiktoks-campus-verification). The graph amasses critical team-based data within the colorful imagery, placing it along the graph according to teams and regions.

This sporting-themed distribution was informed by 'Likes' amassed on a series of NCAA-associated Facebook pages. Geographical details were then gathered, matching the implicated Facebook members with specific areas. The final infographic reveals where it is that specific fans are located with references to the Midwest, South, East and West. Details on seeds, [Duke](https://www.trendhunter.com/trends/mental-skills-training) and the ACC is also provided amid other critical facts, making the layout an excellent reference point for those who are intently following the NCAA Men's Basketball Tournament this season.

## Trend Insights (Trend Hunter)

- Score: 4.0/10
- Popularity: 71% | Activity: 41% | Freshness: 8%
- Audience gender: 90% men, 10% women
- Primary generations: Gen Z, Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports)

## Key Themes

### What Makes This Trend Stand Out

- **Social Media Data Visualization:** Using social media data to create visual representations of fan bases and their geographical locations.
- **Sports Fan Engagement:** Incorporating interactive and data-driven content to enhance the fan experience and deepen their connection with sports teams.
- **Location-based Marketing:** Leveraging geographic data to target and engage specific fan bases with relevant marketing campaigns.

### Sectors Adopting This

- **Sports and Entertainment:** Utilizing social media data and visualizations to better understand fan demographics and tailor marketing strategies.
- **Data Analytics and Visualization:** Developing tools and platforms to collect, analyze, and present data from social media platforms for various industries.
- **Digital Marketing and Advertising:** Using location-based marketing techniques to deliver personalized and targeted advertisements to specific fan bases.

## Related on Trend Hunter

- [Basketball Social Networks](https://www.trendhunter.com/trends/sports-social-network.md)
- [Social-Platform Live Sport Features](https://www.trendhunter.com/trends/live-sports-scores.md)
- [Sports Fan Advent Calendars](https://www.trendhunter.com/trends/countdown-to-chill-calendar.md)
- [Refreshing Basketball-Themed Beverage Campaigns](https://www.trendhunter.com/trends/beverage-campaign.md)
- [Visualized Social Media Data](https://www.trendhunter.com/trends/instagraph.md)
- [Candy Bar Basketball Promotions](https://www.trendhunter.com/trends/reeses-ultimate-basketball-team.md)
- [Varsity Influencer Teams](https://www.trendhunter.com/trends/varsity-influencer-teams.md)
- [Branded Female Athlete Campaigns](https://www.trendhunter.com/trends/bracket-gap-challenge.md)
- [March Madness Chip Ranges](https://www.trendhunter.com/trends/pringles-march-mustache-collection.md)
