# Heartwarming Holiday Car Ads Toyota Debuts Three Ads During NBCUniversal’s Primetime Specials By Debra John | Published 2024-12-09 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/nbcuniversals-primetime-specials References: [pressroom.toyota](https://pressroom.toyota.com/toyota-spreads-festive-cheer-this-holiday-season/) & [instagram](https://www.instagram.com/ToyotaUSA)  For the 2024 holiday season, [Toyota](https://www.trendhunter.com/trends/toyota-2) introduced two new advertisements, 'Real Reward' and 'Naughty List,' which premiered during [NBCUniversal’s](https://www.trendhunter.com/trends/be-the-next-story-told) primetime specials. Specifically, 'Real Reward' aired during 'Christmas in Rockefeller Center' on NBC, while 'Naughty List' was unveiled during Telemundo’s 'Navidades en Rockefeller Center.' Both ads featured personalized throw-ins from the show hosts, enhancing their connection with viewers. In addition to these heartwarming ads, Toyota has partnered with [Best Friends Animal Society](https://www.trendhunter.com/trends/electric-scooter-giveaway) to support shelter animals across the United States. This collaboration includes "a donation aimed at helping find homes for homeless dogs and cats, with a focus on encouraging adoption and fostering." Furthermore, Toyota served as the presenting sponsor of 'Navidades en Rockefeller Center,' contributing to its first-ever Spanish-language broadcast on Telemundo. Notably, the 'Real Reward' ad highlights "a young couple in a 2025 Tacoma, while the Hispanic creative celebrates father-son bonding in a 2024 Tundra." Image Credit: Toyota ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 47% | Activity: 61% | Freshness: 32% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Key Themes Behind This Trend - **Personalized Ads Integration:** Incorporating personalized elements from show hosts within holiday advertisements strengthens viewer engagement and connection. - **Cross-cultural Advertising:** Highlighting cultural nuances in ads, such as father-son bonding for Hispanic audiences, creates relatable and inclusive marketing messages. - **Corporate-social Partnerships:** Collaborations between large corporations and non-profits, like Toyota's with Best Friends Animal Society, can enhance brand image and support social causes. ### Where This Applies - **Automotive Industry:** The introduction of new vehicle models in emotional, holiday-themed commercials showcases the potential for storytelling in car marketing. - **Media and Entertainment Industry:** Sponsorship of primetime specials and cultural events opens opportunities for tailored content that resonates with diverse audiences. - **Charity and Non-profit Industry:** Corporate donations and partnerships aimed at societal benefits, like promoting pet adoption, reflect a growing trend toward social responsibility. ## Related on Trend Hunter - [Wintry Automobile Campaigns](https://www.trendhunter.com/trends/december-to-remember-campaign.md) - [Emotionally Engaging Holiday Advertisements](https://www.trendhunter.com/trends/the-power-of-wishes.md) - [Influencer-Starring Car Commercials](https://www.trendhunter.com/trends/toyota-2.md) - [Car-Branded Toy Collectibles](https://www.trendhunter.com/trends/starbase.md) - [Kindness-Promoting Ad Reboots](https://www.trendhunter.com/trends/cocacolas-christmas-kindness.md) - [Co-Branded Custom Ads](https://www.trendhunter.com/trends/lexus-and-universal-pictures.md) - [Humorous Automotive Campaigns](https://www.trendhunter.com/trends/where-have-you-been.md) - [Festive Animated Short Films](https://www.trendhunter.com/trends/the-gift.md) - [Sentimental Holiday Ad Campaigns](https://www.trendhunter.com/trends/joy-is-made.md)