# Hyper-Specific Sports Streaming The NBC Sports Gold Service Will Come to Xfinity X1 and Flex By Daniel Johnson | Published 2019-09-06 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/nbc-sports-gold References: [engadget](https://www.engadget.com/2019/09/03/nbc-sports-gold-on-xfinity-x1-and-flex/) & [nbcsportsgrouppressbox](http://nbcsportsgrouppressbox.com/2019/09/03/nbc-sports-gold-to-launch-on-xfinity-x1-and-xfinity-flex/) The NBC Sports Gold streaming service will be available on [Xfinity](https://www.trendhunter.com/trends/comcast-2) X1, as well as on [Flex](https://www.trendhunter.com/trends/nzxt-flex). The service launched on September 3rd and it offers sports events without ads, some of which are live. The NBC Sports Gold is different from other sports streaming services, due to its specialization. In the streaming service, users can choose which sports they would like to stream, so soccer fans could subscribe to the Premier League, or whichever sport they choose. The new streaming service could help Xfinity cater to users who are seeking additional content. This will help Xfinity to better offer sports coverages for extremely dedicated fans. The NBC Sports Gold service was initially released in 2016 with only one product. However, now the service has expanded to offer 17 different sports "passes." Image Credit: NBC Sports ## Trend Insights (Trend Hunter) - Score: 0.7/10 - Popularity: 4% | Activity: 7% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Multimedia](https://www.trendhunter.com/multimedia) ## Key Themes ### Why This Trend Is Growing - **Hyper-specific Sports Streaming:** Specialized streaming services are disrupting the traditional sports media industry by offering targeted content without ads. - **Personalized Subscription Services:** The ability to choose specific content to watch is empowering consumers to subscribe only to services that offer valuable content. - **Expansion of Sports Streaming Services:** Sports media providers that offer diverse coverage options can create additional revenue streams and attract dedicated fans. ### Industries Being Reshaped - **Sports Media:** Sports media companies need to create more individualized content offerings to compete in a crowded market. - **Streaming Services:** Increased personalization of streaming content is a trend that continues to grow in popularity and could become a key competitive factor. - **Cable and Satellite Television:** Traditional cable and satellite television companies need to adapt to changing trends in sports media or face losing subscribers to targeted streaming services. ## Related on Trend Hunter - [Sports-Only Streaming Services](https://www.trendhunter.com/trends/mysports-directv.md) - [Amateur Youth Sports Channels](https://www.trendhunter.com/trends/sportsengine-play.md) - [Cable Subscription Streaming Updates](https://www.trendhunter.com/trends/comcast-xfinity.md) - [Affordable Streaming Bundles](https://www.trendhunter.com/trends/comcast-2.md) - [AI-Personalized Streaming Boxes](https://www.trendhunter.com/trends/comcast.md) - [Branded Smart TVs](https://www.trendhunter.com/trends/xumo.md) - [Basketball Cable Updates](https://www.trendhunter.com/trends/xfinity-multiview.md) - [Low-Latency Network Services](https://www.trendhunter.com/trends/comcast-xfinity-low-latency.md) - [Immersive Sports Streaming Apps](https://www.trendhunter.com/trends/sports-streaming-apps.md)