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# High Heel-Like Towers
The NBBJ Rainier Square Building to Replace Open Space in Washington

By Meghan Young | Published 2014-05-13 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/nbbj-rainier-square-building
References: [fastcodesign](http://www.fastcodesign.com/3030461/this-tower-looks-like-a-high-heel) & [nbbj](http://www.nbbj.com/)

The NBBJ Rainier Square building will bring one thing to mind at first glance: A giant high heeled boot. The front slopes down into what appears to be the toe while the back of that portion tapers into a heel. Creating a stunning silhouette, the proposed tower is set to become the second tallest in the city of Seattle, which makes it quite the fashionable statement.

Commissioned by the [University of Washington](https://www.trendhunter.com/trends/ucl-east-marshgate), which owns the space, the NBBJ Rainier Square building rises 50 storeys high and will feature offices, apartments and 30,000 square feet of ground-floor retail space. According to [Fast Co. Design](https://www.trendhunter.com/trends/aluminum-outdoor-furniture), "The unusual shoe-like shape of the building was meant to maximize the amount of floor space for office tenants on the lower floors while minimizing the impact on the neighboring Rainier Tower."

## Trend Insights (Trend Hunter)

- Score: 2.0/10
- Popularity: 18% | Activity: 34% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design)

## Key Themes

### Key Themes Behind This Trend

- **Architectural Design:** The unconventional design of the NBBJ Rainier Square building demonstrates the trend of pushing the boundaries of traditional architecture.
- **Mixed-use Developments:** The combination of offices, apartments, and retail space in the NBBJ Rainier Square building reflects the increasing popularity of mixed-use developments.
- **Urban Land Optimization:** The unique shape of the NBBJ Rainier Square building showcases the trend of maximizing space utilization in urban areas where land is limited.

### Where This Applies

- **Architecture & Design:** Innovative architectural firms can explore disruptive design concepts to create visually striking buildings that prioritize functionality and efficiency.
- **Real Estate:** Developers in the real estate industry can capitalize on the demand for mixed-use developments that offer a variety of amenities and convenience to residents and tenants.
- **Construction:** Construction companies have an opportunity to apply innovative construction techniques and materials to bring unique architectural designs to life efficiently and sustainably.

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