# Reimagined Holiday Spots NBA's Jingle Hoops Returns with a Holiday Spot Featuring Action Figures By Georgia Wray Norsten | Published 2024-12-12 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/nba-jingle-hoops References: [adage](https://adage.com/creativity/work/nba-revisits-jingle-hoops-sequel-players-action-figures/2595416)  The beloved [NBA](https://www.trendhunter.com/trends/gold-collection) Jingle Hoops holiday ad from 2013 is back with a playful twist, blending nostalgia and creativity in a new spot titled Jingle Hoops Regifted. Reimagined by Translation and directed by Dave Scanlon, the commercial transforms basketball icons into animated action figures, delivering a fresh, festive take on a fan-favorite classic. Set to the timeless tune of Jingle Bells, the spot opens with stars Stephen Curry, Kevin Durant, LeBron James, Luka Dončić, and Jayson Tatum -- three of whom appeared in the original ad -- shooting three-pointers to create a harmonious melody. The fun escalates when a new roster of players, including Jalen Brunson, Anthony Edwards, Nikola Jokić, Tyrese Maxey, and Victor Wembanyama, joins in to shake up the rhythm. [ESPN’s](https://www.trendhunter.com/trends/dunk-the-halls) Malika Andrews and [ABC’s](https://www.trendhunter.com/trends/beverage-campaign) Mike Breen make delightful cameos as a toy figurine and bobblehead, adding a comedic touch to the high-energy chaos. Combining live-action and animation, the campaign celebrates the season with humor and creativity, reminding fans why Jingle Hoops remains an enduring favorite. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 45% | Activity: 28% | Freshness: 32% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials) ## Key Themes ### Why This Trend Is Growing - **Nostalgic Advertising:** Brands are increasingly leveraging nostalgia by reviving past successful campaigns with creative twists, engaging both new and returning audiences. - **Animated Action Figures:** The use of animated action figures in marketing introduces a unique blend of nostalgia and novelty, capturing consumer interest in a visually captivating way. - **Hybrid Live-action Animation:** The intertwining of live-action and animated elements in advertising is reshaping how stories are told, merging diverse media forms to enhance narrative appeal. ### Industries Being Reshaped - **Sports Entertainment:** The sports entertainment industry is expanding its promotional strategies by integrating beloved cultural elements and icons in inventive holiday campaigns. - **Advertising and Marketing:** The advertising sector is innovating by blending traditional media with modern creative techniques, exemplified by campaigns that revive classic ads with a fresh perspective. - **Toy and Collectible Industry:** The toy and collectible industry is finding new opportunities by incorporating popular sports figures into themed merchandise, capitalizing on the fan engagement of sports-related animations. ## Related on Trend Hunter - [Animated Sports Experiences](https://www.trendhunter.com/trends/dunk-the-halls.md) - [Basketball Player Minifigures](https://www.trendhunter.com/trends/clicked-in.md) - [Barista-Inspired Holiday Cup Spots](https://www.trendhunter.com/trends/drawn-together.md) - [Thematic Basketball Experiences](https://www.trendhunter.com/trends/lego-play-arena.md) - [Basketball Athlete-Honoring Figurines](https://www.trendhunter.com/trends/gold-collection.md) - [Gen Z Holiday Campaigns](https://www.trendhunter.com/trends/wrapped-in-heat.md) - [Basketball-Themed Candy Toy Treats](https://www.trendhunter.com/trends/kinder-joy-x-nba-eggs.md) - [Sci-Fi Show-Themed Basketballs](https://www.trendhunter.com/trends/spalding-1.md) - [Dynamic Basketball-Informed Marketing Campaigns](https://www.trendhunter.com/trends/ncaa-athletes.md)