# Gamer Court Kicks The Nba Elite Zoom KDIII Gets Gamers off of the Couch and Above the Rim By Michael Hines | Published 2010-09-28 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/nba-elite-zoom-kdiii References: [solecollector](http://solecollector.com/live/all/nike-zoom-kd-iii-ea-sports-nba-elite-11/) & [nike](http://www.nike.com/nikeos/p/nike/en_US/) [EA Sports](https://www.trendhunter.com/trends/fc-25) has collaborated on another shoe for [Nike](https://www.trendhunter.com/trends/year-of-the-dragon-colorway). This time Kevin Durant's signature shoe gets an added touch of gamer goodness. The NBA Elite Zoom KDIII has been created in anticipation of the launch of EA Sports NBA Eliter 2011. It seems like almost everyone has a hand in designing shoes nowadays. EA Sports has gotten heavily involved in marketing their games via [shoe tie-ins](https://www.trendhunter.com/trends/playstationinspired-sneaker). The NBA Elite Zoom KDIII keeps that tradition alive and well with its sweet blue colorway and pixelated patterns on the panels and outer sole. Check it out in the gallery above today. Gamers and ballers unite. ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 42% | Activity: 10% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Games](https://www.trendhunter.com/games) ## Key Themes ### Why This Trend Is Growing - **Gaming-inspired Footwear:** Opportunity to create shoes that appeal to gamers and incorporate gaming design elements. - **Sports-video Game Collaborations:** Opportunity for sports video game companies to collaborate with footwear brands for promotional tie-ins. - **Crossover Marketing:** Opportunity to reach new audiences by merging the worlds of gaming and sports footwear. ### Industries Being Reshaped - **Footwear:** Disruptive innovation opportunity to create footwear that appeals to the gaming market. - **Sports Video Games:** Disruptive innovation opportunity to collaborate with footwear brands for unique promotional opportunities. - **Advertising and Marketing:** Disruptive innovation opportunity to merge gaming and sports marketing strategies to reach new audiences. ## Related on Trend Hunter - [New Year-Inspired Basketball Shoes](https://www.trendhunter.com/trends/year-of-the-dragon-colorway.md) - [Vibrant Festive Basketball Shoes](https://www.trendhunter.com/trends/kd17.md) - [Performance-Focused Basketball Sneakers](https://www.trendhunter.com/trends/gt-cut-3.md) - [Villain-Centric Collaboration Sneakers](https://www.trendhunter.com/trends/tekken-8.md) - [Digital Brand-Made Arenas](https://www.trendhunter.com/trends/fc-25.md) - [Stealthy Tonal Basketball Sneakers](https://www.trendhunter.com/trends/kd-18.md) - [Golden Tinged Basketball Sneakers](https://www.trendhunter.com/trends/kd-4.md) - [Silver-Tinged Lifestyle Sneakers](https://www.trendhunter.com/trends/soft-pearl.md) - [Athlete-Approved Performance Shoes](https://www.trendhunter.com/trends/kai3-performance-shoe.md)