# Heritage Sporty Luxe Streetwear Canada Goose and UNION LA Drop the NBA All-Star Capsule Collection By Amy Duong | Published 2023-02-10 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/nba-allstar-capsule-collection References: [hypebeast](https://hypebeast.com/2023/2/canada-goose-union-la-nba-capsule) & [canadagoose](https://www.canadagoose.com/ca/en/shop/nba-x-union-collaboration?utm_source=hypebeast&utm_medium=hypebeastros&utm_campaign=nbaxunion&utm_id=nbaxunion) [Canada Goose](https://www.trendhunter.com/trends/nba-allstar-collection-1) works in collaboration with [UNION LA](https://www.trendhunter.com/trends/kowga-x-union-tokyo) on the new NBA All-Star Capsule Collection which is made up of five pieces. It is inspired by nostalgic Americana design language that is fused with a reimagined contemporary angle. The capsule is made up of more natural tones as the color palette along with elevated archival prints. Chris Gibbs states that “This collection truly reflects the very definition of UNION, the action or fact of joining or being joined together. By fusing the [luxury performance and function Canada Goose](https://www.trendhunter.com/trends/snow-goose-by-canada-goose) is known for with the design and styling of UNION LA, we’ve created a limited-edition capsule collection with four distinct pieces, created with the West Coast lifestyle in mind.” Image Credit: Canada Goose, UNION LA, [hypebeast](https://hypebeast.com/2023/2/canada-goose-union-la-nba-capsule), [canadagoose](https://www.canadagoose.com/ca/en/shop/nba-x-union-collaboration?utm_source=hypebeast&utm_medium=hypebeastros&utm_campaign=nbaxunion&utm_id=nbaxunion) ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 63% | Activity: 47% | Freshness: 14% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) ## Key Themes ### What Makes This Trend Stand Out - **Collaborative Capsule Collections:** As more brands collaborate to create unique collections, there is potential for further development in design and function. - **Sporty Heritage Streetwear:** The blending of vintage styles with contemporary design provides an opportunity for brands to experiment with new looks and reach younger audiences. - **Luxury Performance Wear:** The combination of performance materials and high-end design elements presents opportunities for creating functional and fashionable clothing. ### Sectors Adopting This - **Fashion:** The fashion industry can benefit from collaborative capsule collections to create new and unique products that appeal to younger, fashion-conscious audiences. - **Sportswear:** The marriage between athletic wear and fashion is a growing trend that presents opportunities for sportswear brands to expand their product lines and increase revenue. - **Outdoor Apparel:** By integrating high-performance materials with luxury design, outdoor apparel companies can create products that appeal to those who prioritize both fashion and function in their clothing. ## Related on Trend Hunter - [Adventure-Inspired Outerwear Campaigns](https://www.trendhunter.com/trends/nba-allstar-collection-1.md) - [Tactile Summer Capsules](https://www.trendhunter.com/trends/wild-horizon.md) - [Capsule Streetwear Collection](https://www.trendhunter.com/trends/kowga-x-union-tokyo.md) - [Sporty Luxe Fashion Capsules](https://www.trendhunter.com/trends/the-balenciaga-x-nba.md) - [Tactical Natural Clothing Collections](https://www.trendhunter.com/trends/snow-goose-by-canada-goose.md) - [Premium Hockey Collaborations](https://www.trendhunter.com/trends/lululemon-4.md) - [Dragon-Inspired Luxury Coats](https://www.trendhunter.com/trends/dragoninspired-luxury-coats.md) - [Premium Athleticwear Collabs](https://www.trendhunter.com/trends/reigning-champ-and-golden-bear.md) - [Urban Utility Capsules](https://www.trendhunter.com/trends/cp-company-x-beams.md)