# Basketball-Inspired Eyeshadow Palettes The NBA Makes its First Mark in the Beauty Industry By Francesca Mercurio | Published 2021-10-12 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/nba-1 References: [wwd](https://wwd.com/fashion-news/fashion-scoops/nba-colourpop-beauty-collection-1234970799/) The NBA is venturing into new territory with the launch of its first-ever beauty collection. In partnership with ColourPop, the sports giant is launching a beauty collection inspired by six of its teams - the Boston Celtics, the Chicago Bulls, the [Dallas Mavericks](https://www.trendhunter.com/trends/makeup-partner), the [Golden State Warriors](https://www.trendhunter.com/trends/little-beast-and-nba), the Miami Heat, and the [Los Angeles Lakers](https://www.trendhunter.com/trends/nba-oreo-cookies). The collection features six eyeshadow palettes, all of which pay homage to a particular team. The palettes are inspired by the team's unique colors and packaged with the specific team. In addition, each team collection comes complete with a gel liner, a glitter pot, and stickers. This product launch marks the NBA's first venture into the beauty world and ColourPop's first collaboration with a sports company. The collection will launch on October 15 and will retail from USD 7 to 63. Image Credit: ColourPop x NBA ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 70% | Activity: 86% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Sports-inspired Beauty Collections:** The launch of the NBA beauty collection with ColourPop paves the way for other sports organizations to create their own beauty lines to engage with a broader audience and promote their team. - **Collaborations Between Unlikely Industries:** The collaboration between a beauty company and a sports company demonstrates the value of cross-industry partnerships to create unique products to market to a new audience. - **Niche Market Products:** The NBA beauty collection sets an example for companies to create products with a specific target audience in mind to cater to specific communities and reach untapped markets. ### Sectors Adopting This - **Sports:** Sports organizations can innovate and create new revenue streams by expanding into the beauty and personal care industry. - **Beauty:** The launch of the NBA beauty collection demonstrates the potential for beauty companies to expand into niche markets and collaborate with other industries to create unique and innovative products. - **Marketing and Advertising:** The NBA beauty collection illustrates the importance of effective marketing strategies and the impact of collaborations in creating buzz and promoting products across industries. ## Related on Trend Hunter - [NBA-Themed Dog-Friendly Collections](https://www.trendhunter.com/trends/little-beast-and-nba.md) - [Sports-Themed Beauty Kits](https://www.trendhunter.com/trends/new-york-liberty.md) - [Basketball League Customized Cookies](https://www.trendhunter.com/trends/nba-oreo-cookies.md) - [Sporty Luxe Fashion Capsules](https://www.trendhunter.com/trends/the-balenciaga-x-nba.md) - [Basketball-Inspired Apparel Collections](https://www.trendhunter.com/trends/draftkings-artist-series.md) - [Beauty Brand-Sponsored Sports Events](https://www.trendhunter.com/trends/official-beauty-partner.md) - [Nostalgic Cartoon-Inspired Makeup Capsules](https://www.trendhunter.com/trends/pokmon-collection-1.md) - [Cartoon-Inspired Makeup Lines](https://www.trendhunter.com/trends/colourpop-3.md) - [Anime Sports Apparel](https://www.trendhunter.com/trends/my-hero-academia-x-nba.md)