# Affordable Premium Down Jackets New Balance Japan Unveils the NB DOWN Capsule for FW20 By Amy Duong | Published 2020-11-09 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/nb-down References: [hypebeast](https://hypebeast.com/2020/11/new-balance-japan-nb-down-fall-winter-2020-collection-release-information) & [shop.newbalance.jp](https://shop.newbalance.jp/shop/e/eEnb-downjacket) New Balance Japan introduces its new collection for the Fall/Winter 2020 season entitled 'NB DOWN.' As suggested by the collection's namesake, the seasonal capsule is made up of modern down jackets. The brand is often recognized for its expertise in creating high-quality designs for the colder seasons at an affordable price. This time around, it boasts the same ethos. The capsule delivers a selection of 17 [down jacket designs](https://www.trendhunter.com/trends/zero-restrictions-summit-jacketi) that are made up of 8 different styles in a plethora of color options. The pieces are designed as a part of the brand's ALL [TERRAIN](https://www.trendhunter.com/trends/malle-x-nexx-atp-helmet) series. Each piece is detailed with materials such as [GORE-TEX and premium down](https://www.trendhunter.com/trends/descente-allterrain-fw25) to protect wearers against weather terrains of FW20. Image Credit: New Balance Japan ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 19% | Activity: 22% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) ## Key Themes ### Why This Trend Is Growing - **Affordable Premium Down Jackets:** Newly introduced affordable premium down jackets can disrupt the high-end winterwear market. - **All Terrain Clothing Series:** The ALL TERRAIN series of New Balance, filled with modern and high-quality down jackets, can disrupt the winterwear market, proving to be a game-changer. - **Gore-tex and Premium Down Jacket Materials:** The combination of GORE-TEX and premium down identifies a trend in creating powerful down jackets for fighting harsh weather. ### Industries Being Reshaped - **Winterwear Industry:** The winterwear industry can incorporate affordable premium down jackets to disrupt high-end winterwear market. - **Sportswear Industry:** Sportswear industry can take inspiration from New Balance's ALL TERRAIN collection, and create similar winterwear products for its range. - **Apparel and Textile Industry:** The combination of GORE-TEX and down can inspire the apparel and textile industry to collaborate and create high-tech winterwear. ## Related on Trend Hunter - [Utility Layering Capsules](https://www.trendhunter.com/trends/jjjjound-x-descente.md) - [Functional Style Capsules](https://www.trendhunter.com/trends/wname.md) - [Timeless Winter Outwear](https://www.trendhunter.com/trends/fall-and-winter-line.md) - [Technical Street Puffers](https://www.trendhunter.com/trends/nanga-and-saturdays-nyc.md) - [Technical Winter Outerwear](https://www.trendhunter.com/trends/descente-allterrain-fw25.md) - [Heritage Outdoor Capsule](https://www.trendhunter.com/trends/the-north-face-japan-x-sashiko-gals1.md) - [Surplus Fabric Jackets](https://www.trendhunter.com/trends/helium-utility-flo.md) - [Seasonal Outerwear Designs](https://www.trendhunter.com/trends/uniqlo-puffertech.md) - [Performance Down Jackets](https://www.trendhunter.com/trends/zero-restrictions-summit-jacketi.md)