# Micro-Health Insurance Naya Jeevan Makes Healthcare a Reality for Low Income Employees By Elise Ying-Hei Ho | Published 2013-03-12 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/naya-jeevan References: [njfk.org](http://www.njfk.org/) & [youtube](http://www.youtube.com/watch?v=YJYFFuLFrbY) Meaning “new life” in Hindu, Naya Jeevan hopes to offer the low income employees such as janitors, waiters and drivers in Pakistan with affordable health insurance. According to Naya Jeevan, less than 3% of government expenditures are spent on healthcare, which became one of the strongest motivating factors for founder, Asher Hasan. Operating under the micro-health insurance program, the low income families will only be responsible for minor costs while the rest of the medical expenses, up to a capped amount of approximately $1800, are covered by the accredited hospitals. This not only helps reduce the mortality rate in the country, but also ensures timely and adequate healthcare for individuals. They also provide additional training seminars in various neighborhoods for their members. **Contact Information** Naya Jeevan [website](http://www.njfk.org/) Naya Jeevan [Facebook](http://www.facebook.com/nayajeevan) Naya Jeevan [Twitter](http://www.twitter.com/nayajeevan) Naya Jeevan [YouTube](http://www.youtube.com/nayajeevan) Naya Jeevan [LinkedIn](http://www.linkedin.com/companies/naya-jeevan?trk=fc_badge) ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 33% | Activity: 83% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Social Business](https://www.trendhunter.com/socialbusiness) ## Key Themes ### Why This Trend Is Growing - **Micro-health Insurance:** Opportunity for insurance companies to offer affordable health insurance to low-income employees, reducing healthcare costs and increasing access to medical services. - **Low Income Healthcare Initiatives:** Potential for organizations to develop programs targeting low-income individuals, providing them with adequate healthcare options. - **Technology-enabled Healthcare Solutions:** Advancements in technology can enable innovative solutions for delivering healthcare services to low-income employees, improving efficiency and reach. ### Industries Being Reshaped - **Insurance:** Insurance companies can tap into the market of low-income employees by offering micro-health insurance programs. - **Healthcare:** Healthcare providers can explore partnerships and initiatives to cater to the healthcare needs of low-income individuals. - **Technology:** Technology companies can develop solutions to enable access to healthcare services for low-income employees, leveraging advancements in digital health and telemedicine. ## Related on Trend Hunter - [Comprehensive Online Healthcare Plans](https://www.trendhunter.com/trends/clinikk-smart-plan.md) - [Top-Tier Healthcare Subscriptions](https://www.trendhunter.com/trends/healthvio-prime-subscription.md) - [Accessible Healthcare Coverage Programs](https://www.trendhunter.com/trends/benefits-program.md) - [Subscription Health Care](https://www.trendhunter.com/trends/forward-health.md) - [Marriage Audio Assistants](https://www.trendhunter.com/trends/easypaisa.md) - [Global Healthcare Access](https://www.trendhunter.com/trends/safemedicaltravel.md) - [Social Impact-Focused AI Initiatives](https://www.trendhunter.com/trends/social-impact.md) - [Tiered Healthcare Benefit Plans](https://www.trendhunter.com/trends/healthcare-benefit-plan.md) - [Innovative Group Benefits Platforms](https://www.trendhunter.com/trends/group-benefits-platform.md)