# Traceable Zero Waste Jumpers Navygrey Has a Transparent Supply Chain with Eco-Friendly Packaging By Grace Mahas | Published 2024-06-13 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/navygrey References: [harpersbazaar](https://www.harpersbazaar.com/uk/fashion/what-to-wear/g19491797/the-best-and-still-chic-sustainable-brands/) & [navygrey.co](https://navygrey.co/)  Navygrey, a standout in [sustainable fashion](https://www.trendhunter.com/trends/kzk-studio), is renowned for its curated collection of [classic knits](https://www.trendhunter.com/trends/atelier-solana). Founded by Rachel Carvell-Spedding, the brand emerged from her quest to replace her mother's perfect navy jumper. Navygrey collaborates with Europe’s best-practice manufacturers to ensure a transparent supply chain, producing each style in limited quantities to minimize waste. The brand uses [certified recycled paper](https://www.trendhunter.com/trends/regeneration-nation) for packaging and prioritizes shipping by road and boat to reduce its carbon footprint. Rachel Carvell-Spedding, founder of Navygrey, emphasizes the brand's commitment to sustainability: "Sustainable fashion to us is about those pieces that have a real purpose in your wardrobe. Timeless, always relevant – jumpers you return to year after year. Made of the purest, traceable wool from well-treated sheep, sheared by proper craftsmen, dyed naturally and organically. Knitted by experts in Britain and Portugal with a lifetime’s experience. Zero-waste techniques, low-impact, and made in limited batches. Consistently traceable and natural since we began in 2019." Navygrey's dedication to sustainable practices and timeless design makes it a must-have in any collection of eco-conscious brands. Image Credit: Navygrey ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 21% | Activity: 28% | Freshness: 25% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) ## Key Themes ### Key Themes Behind This Trend - **Transparent Supply Chains:** Brands focusing on comprehensive supply chain transparency can build consumer trust and loyalty. - **Eco-friendly Packaging:** Innovative use of certified recycled materials for packaging adds an essential layer of sustainability. - **Low-impact Shipping:** Prioritizing shipping methods with a minimal carbon footprint reflects a commitment to environmental responsibility. ### Where This Applies - **Sustainable Fashion:** Brands specializing in eco-conscious clothing are revolutionizing the apparel industry by minimizing waste and focusing on timeless design. - **Eco-packaging:** The shift to environmentally responsible packaging materials offers new growth potential in reducing overall waste. - **Green Logistics:** Logistics companies that reduce emissions by optimizing routes and using eco-friendly shipping methods are becoming increasingly vital. ## Related on Trend Hunter - [Sustainable Knitwear Ranges](https://www.trendhunter.com/trends/native-regenerative-wool.md) - [Ethical Merino Wool Clothing](https://www.trendhunter.com/trends/knit-kite-jacket.md) - [Sustainable Cashmere Apparel Collections](https://www.trendhunter.com/trends/reformations-cashmere-collection.md) - [Sustainable Cable Knitwear](https://www.trendhunter.com/trends/eloise-wool-sweater.md) - [Sustainable Yacht Crew Uniforms](https://www.trendhunter.com/trends/national-marine-suppliers.md) - [Elevated Essential Knitwear](https://www.trendhunter.com/trends/ravella.md) - [Sustainable Denim Brand Collabs](https://www.trendhunter.com/trends/amber-valletta-x-triarchy.md) - [Sustainable Fashion Apparel](https://www.trendhunter.com/trends/clara-cashmere-cardigan.md) - [Luxury Slow Fashion Brands](https://www.trendhunter.com/trends/kzk-studio.md)