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# Military Hip-Hop Parodies
US Navy's 'I'm On a Boat' Adds Brass to The Lonely Island's Badass

By Marissa Brassfield | Published 2009-08-30 | Pop Culture
Source: Trend Hunter, https://www.trendhunter.com/trends/navy-im-on-a-boat
References: [youtube](http://www.youtube.com/watch?v=ASY6DXwRSo0)

We all loved The Lonely Island's hip-hop celebration of all things nautical when it came out earlier this summer, but I'm quite partial to the Navy's 'I'm On a Boat' parody. After all, what better way to improve a [badass music video](https://www.trendhunter.com/trends/working-for-the-weekend) than with some US military brass?

The Navy 'I'm On a Boat' parody takes place atop a [Navy tanker](https://www.trendhunter.com/trends/panerai-marina-militare-aviazione-navale), which is significantly cooler than any [yacht](https://www.trendhunter.com/trends/chill-series), and T-Pain has been replaced with John Paul Jones. Check out the video above.

## Trend Insights (Trend Hunter)

- Score: 1.6/10
- Popularity: 37% | Activity: 3% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media)

## Key Themes

### What Makes This Trend Stand Out

- **Military Parodies:** Disruptive innovation opportunity: Creating military parodies that combine humor with patriotism to engage and entertain audiences.
- **Brass Music:** Disruptive innovation opportunity: Incorporating brass music into popular songs and videos to add a unique and unexpected element.
- **Nautical Themes:** Disruptive innovation opportunity: Exploring creative ways to incorporate nautical themes and imagery into various forms of entertainment.

### Sectors Adopting This

- **Music and Entertainment:** Disruptive innovation opportunity: Collaborating with military personnel or organizations to create music and entertainment content that appeals to a wider audience.
- **Marketing and Advertising:** Disruptive innovation opportunity: Leveraging military parodies and nautical themes in marketing campaigns to attract attention and differentiate brands.
- **Digital Content Creation:** Disruptive innovation opportunity: Developing digital platforms or channels that specialize in military parodies and content, catering to a niche audience.

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