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# Beverly Hills-Themed Watches
Breitling Unveils the Navitimer B01 Chronograph 'Beverly Hills'

By Niko Pajkovic | Published 2022-06-30 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/navitimer-b01-chronograph
References: [acquiremag](https://www.acquiremag.com/style/breitling-navitimer-b01-chronograph-beverly-hills) & [breitling](https://www.breitling.com/us-en/stores/us/)

Luxury watchmaker [Breitling](https://www.trendhunter.com/trends/breitling-superocean-heritage-57-highlands) has officially debuted a limited edition version of its popular Navitmer model called the [Navitimer](https://www.trendhunter.com/trends/navitimer-cosmonaute-artemis-ii) B01 Chronograph 'Beverly Hills.' The luxurious new timepiece will be sold exclusively in the brand's Southern California stores, hence the name 'Beverly Hills.'

The new watch features a large 46mm stainless steel case and comes equipped with a striking black mother pearl dial. In addition it features a seven-row Navitimer steel bracelet. The black and silver combination lends the piece a bold yet sophisticated look that is complemented by subtle bright blue accents inside the dial.

Powering the Navitimer B01 Chronograph 'Beverly Hills' is Breitling's in-house B01 automatic movement, which features a 20-hour power reserve and a [column-wheel chronograph](https://www.trendhunter.com/trends/top-time-collection). For those interested, the new watch is currently available to purchase at Breitling retail locations in San Diego, Beverley Hills, and Century City.

Image Credit: Breitling

## Trend Insights (Trend Hunter)

- Score: 3.6/10
- Popularity: 48% | Activity: 49% | Freshness: 12%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Watches](https://www.trendhunter.com/watches)

## Key Themes

### Why This Trend Is Growing

- **Luxury Limited Editions:** Creating limited edition products with unique designs and exclusive distribution offers brands a new way to engage with affluent customers.
- **Hyperlocal Exclusives:** Designing products exclusively for a specific city or region can create a strong sense of pride and exclusivity among customers, especially in luxury markets.
- **Bold Color Accents:** Incorporating bright and unexpected color accents into otherwise classic designs can attract younger and trendier consumers to luxury brands.

### Industries Being Reshaped

- **Luxury Watches:** Luxury watch brands can attract a wider range of customers and create a stronger brand image by releasing limited edition pieces with unique designs and location-specific themes.
- **Jewelry:** Jewelry brands can offer location-specific collections or limited edition pieces to tap into the emotional connection customers have with their home cities and attract tourists looking for exclusive souvenirs.
- **High-end Fashion:** Fashion designers can incorporate bold color accents into their collections to appeal to younger, trendier consumers while still maintaining a classic and sophisticated image.

## Related on Trend Hunter

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- [Racing-Inspired Chronographic Watches](https://www.trendhunter.com/trends/top-time-collection.md)
- [Luxe Watch Boutique Openings](https://www.trendhunter.com/trends/breitling-opens-new-boutique.md)
