# Inclusive Cereal Packaging Kellogg's is Adopting NaviLens Technology to Support Blind Shoppers By Michael Hemsworth | Published 2022-12-15 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/navilens-technology References: [snackandbakery](https://www.snackandbakery.com/articles/108035-kellogg-adds-navilens-technology-on-packaging-for-blind-consumers-in-us) & [kelloggcompany](https://www.kelloggcompany.com/en_US/home.html)  The [Kellogg Company](https://www.trendhunter.com/trends/kelloggs-instabowls) has announced it will be introducing [NaviLens](https://www.trendhunter.com/trends/ddtags) technology across its four of its core cereal products in a bid to support shoppers who are blind or who have low vision capabilities. The launch will feature the NaviLens optimal smart code at the bottom-left section on the front of the boxes where it can be detected and read to shoppers as they navigate aisles. The launch will support the nearly 12-million adult consumers in the US who are blind or who have low vision by making the task of grocery shopping a little easier. Chief Brand and Advanced Analytics Officer at the Kellogg Company Charisse Hughes commented on the NaviLens technology launch saying, "Thanks to the hard work of our cross-functional teams, we're able to adapt and leverage this technology to ensure we're living by our purpose—to create a place at the table for everyone." ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 25% | Activity: 25% | Freshness: 14% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) ## Key Themes ### What Makes This Trend Stand Out - **Accessible Packaging:** Other companies can adopt NaviLens and similar technologies to provide accessible packaging, catering to a wider range of consumers. - **Assistive Technology:** There is an opportunity for companies to develop and implement various assistive technologies to enable disabled individuals to shop independently and with dignity. - **Inclusive Shopping Experience:** By offering more accessible options, companies create a more inclusive shopping experience that enables more consumers to access products and services. ### Sectors Adopting This - **Food Manufacturing:** Food manufacturers can adopt accessible packaging and other assistive technologies to make grocery shopping more dignified for disabled individuals. - **Retail:** Retailers can provide more inclusive shopping experiences by implementing assistive technologies and accessible design features in their stores and products. - **Assistive Technology:** The assistive technology industry can work on developing more innovative technologies and solutions to help disabled individuals shop independently and with dignity. ## Related on Trend Hunter - [High-Tech Packaging Upgrades](https://www.trendhunter.com/trends/ddtags.md) - [Inclusive Shopping Labels](https://www.trendhunter.com/trends/coca-cola-1.md) - [Visual Impairment Support Packaging](https://www.trendhunter.com/trends/aunt-bessies-packaging.md) - [Scannable Infant Products](https://www.trendhunter.com/trends/sma-nutrition.md) - [Accessible Juice Drink Packaging](https://www.trendhunter.com/trends/robinsons-fruit-shoot.md) - [Accessible Packaging Solutions](https://www.trendhunter.com/trends/accessbile-laundry-detergent-packaging.md) - [Accessibility-Focused Packaging Designs](https://www.trendhunter.com/trends/accessible-packaging-design.md) - [Accessible Candy Branding](https://www.trendhunter.com/trends/accessible-qr-codes.md) - [Assistive Alcohol Packaging](https://www.trendhunter.com/trends/assistive-technology1.md)