# Navigational Menwear The Navigate White Wilkenson Shirt has Marked Latitudes & Longitudes By Amanda Chang | Published 2010-11-14 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/navigate-white-wilkenson-shirt References: [notcouture.notcot.org](http://notcouture.notcot.org/post/7398/) & [rogannyc](http://www.rogannyc.com/mens/shirts/wilkenson-shirt-navigate-white.html) At first glance, you might think that this is just a [plain, old boring white checked shirt](https://www.trendhunter.com/trends/john-pawson-1); after a closer look, however, the Navigate White Wilkenson Shirt is so much more than that. This shirt is actually a [geographical map](https://www.trendhunter.com/trends/a-geography-of-time). The latitudes and longitudes on the shirt are different on every piece, so no two shirts are exactly the same. See more images of the Navigate White Wilkenson Shirt above. **Implications** - Consumers enjoy products that are exclusive because they feel items have more intrinsic value if they're [limited in quantity](https://www.trendhunter.com/trends/cool-to-connect-1). As such, corporations can elevate the appeal of their goods by limiting the number of items they produce. ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 32% | Activity: 6% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Geographical Fashion:** By incorporating geographical elements into fashion, brands can create unique and exclusive products that appeal to consumers. - **Personalized Clothing:** The use of different latitudes and longitudes on each shirt allows for personalized clothing items, catering to individual preferences. - **Limited Edition Appeal:** Limited production of items can enhance their perceived value, creating a sense of exclusivity and desirability among consumers. ### Industries Being Reshaped - **Fashion Retail:** Fashion retailers can explore incorporating geographical elements into their designs to offer unique and personalized clothing options. - **Apparel Manufacturing:** Manufacturers can embrace limited edition production strategies to create a sense of scarcity and increase consumer demand. - **Online Marketplace:** Online platforms can cater to the growing demand for personalized and exclusive clothing items by connecting consumers with niche fashion brands. ## Related on Trend Hunter - [Satellite Imagery Winter Wear](https://www.trendhunter.com/trends/stone-island-earth-mapping-camouflage.md) - [Contemporary Menswear Brands](https://www.trendhunter.com/trends/contemporary-menswear-brand.md) - [Unique T-Shirt Materials](https://www.trendhunter.com/trends/airknitx-tshirt.md) - [Boozy Co-Branded Golf Shirts](https://www.trendhunter.com/trends/mount-gay-rum-x-peter-millar-golf-shirt.md) - [Multi-Day Wear Wool Shirts](https://www.trendhunter.com/trends/proof-72hour-merino-air-tshirt.md) - [Travel-Ready Summer Menswear](https://www.trendhunter.com/trends/tangerine-palisade.md) - [Alpine Winter Tech Fashion](https://www.trendhunter.com/trends/a-geography-of-time.md) - [Map-Inspired Fleece Blankets](https://www.trendhunter.com/trends/xplorer-maps.md) - [Burger Branded Button-Ups](https://www.trendhunter.com/trends/bbh.md)