# Neoprene Wetsuit-Inspired Watches Timex Suits Up with Cynthia Rowley on the New 'Navi' Collection By Grace Mahas | Published 2022-06-29 | Updated 2022-07-12 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/navi-collection References: [timex](https://www.timex.com/) Timex, the popular American watch brand, recently joined forces with iconic Manhattan-based designer Cynthia Rowley for the new [Navi](https://www.trendhunter.com/trends/timex-and-ghostly-international) collection. The collection pays homage to the designer's boundary-pushing neoprene wetsuit and combines form and function to create a dynamic timepiece. The Navi style of the collection is a 38mm stainless-steel case profile of one of Timex's [best-selling dive watches](https://www.trendhunter.com/trends/doxa-sub-300-carbon-seafoam). A timepiece with a soft, beautiful silicone rubber strap and a mineral glass crystal lens, the Timex x Cynthia Rowley' Navi comes in two colorways: light blue/white and black/white. As a final touch, the brand even encased the timepiece inside a neoprene pouch that can be submerged in water. Retailing for $150, the collection will be available for purchase starting July 12th on [Timex.com](https://www.trendhunter.com/trends/jacquie-aiche-intuition), CynthiaRowley.com and selected stores. ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 82% | Activity: 77% | Freshness: 12% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Watches](https://www.trendhunter.com/watches) ## Key Themes ### Key Themes Behind This Trend - **Neoprene-inspired Watches:** Opportunity to explore materials popular in other industries for watchmaking. - **Form-function Combos:** Potential to incorporate practical design features into stylish products. - **Branded Collaborations:** Prospects for partnerships between popular brands to create unique products. ### Where This Applies - **Watchmaking:** Innovations in watch design and materials offer opportunities for new products and markets. - **Fashion:** Fashion designers can collaborate with tech companies to create stylish wearable technology products. - **Outdoor Recreation:** Integration of durable and water-resistant materials into outdoor products can enhance their functionality and appeal. ## Related on Trend Hunter - [Accessible Aquatic Diver Timepieces](https://www.trendhunter.com/trends/timex-tiburon-dive-watch.md) - [Aquatic-Themed Watch Collections](https://www.trendhunter.com/trends/swatch-scubaqua.md) - [Collaboration Triathlete Timepieces](https://www.trendhunter.com/trends/timex-ironman-x-the-james-brand-watch.md) - [Minimalist Militant Timepieces](https://www.trendhunter.com/trends/timex-expedition-north-field-chrono.md) - [90s-Era Sport Timepieces](https://www.trendhunter.com/trends/timex-1995-intrepid-reissue.md) - [Elegant Collaborative Wristwatches](https://www.trendhunter.com/trends/moon-phase-watch.md) - [Haute Fashion Digital Watches](https://www.trendhunter.com/trends/timex-x-mm6-maison-margiela-collection.md) - [Ghostly Purple Watches](https://www.trendhunter.com/trends/timex-and-ghostly-international.md) - [Reimagined Retro Viscount Models](https://www.trendhunter.com/trends/field-watch-1.md)