# Cardboard Box Pop-Up Shops Naver App Square is a Cool Temporary Store by Urbantainer By Katherinev123 | Published 2012-01-05 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/naver-app-square References: [psfk](http://www.psfk.com/2012/01/jumbo-cardboard-box-kiosk-promotes-naver-search-app.html) & [naver](http://www.naver.com/) Innovative [pop-up stores](https://www.trendhunter.com/trends/popup-in-singapore) have been, well, popping up a lot over the last few years, and South Korea-based architecture and design company Urbantainer has created a unique temporary store called Naver App Square. Naver App Square, created for the South Korean search engine Naver, is actually a shipping container that has been converted into a giant cardboard box. According to PSFK, the designers at Urbantainer combined a metal shipping container with sheets of cardboard so that the end result looks just like a big, open cardboard package. Its exterior even mimics the look of a parcel and features a scannable QR code as well. Inside, the Naver App Square contains [all-cardboard furniture](https://www.trendhunter.com/trends/moving-box-table) and accents, including tables, chairs, speakers and wine bottles. ## Trend Insights (Trend Hunter) - Score: 6.6/10 - Popularity: 94% | Activity: 97% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What Makes This Trend Stand Out - **Pop-up Box Stores:** The trend of creating box-like pop-up shops using unconventional materials such as cardboard re-imagines the traditional retail experience. - **Sustainable Architecture:** The use of eco-friendly materials in construction such as recycled cardboard and shipping containers opens up opportunities for creating eye-catching renders and meeting the rising need for sustainable design. - **QR Code Integration:** Incorporating a scannable QR code into the design of a store or promotional material offers a seamless and convenient way for customers to access information or products. ### Sectors Adopting This - **Retail:** Pop-up box stores provide a unique and innovative way for retailers to showcase products at events and in high-trafficked areas. - **Architecture and Design:** The use of sustainable materials and creative design elements offers unique opportunities to architects and designers to create memorable spaces for clients. - **Marketing and Advertising:** QR codes integrated into promotional materials - such as pop-up shops - provide a new way for marketers to engage with customers and measure the effectiveness of campaigns. ## Related on Trend Hunter - [Striking E-Commerce Packaging](https://www.trendhunter.com/trends/maksim-arbuzov.md) - [Camera-Equipped Delivery Parcels](https://www.trendhunter.com/trends/living-packets.md) - [Digitally Integrated Holiday Pop-Ups](https://www.trendhunter.com/trends/the-bay-at-stackt-market.md) - [Virtual Pop-Up Shop Apps](https://www.trendhunter.com/trends/pop-up-shop-app.md) - [Flatpack Cardboard Room Dividers](https://www.trendhunter.com/trends/nook-room-dividers.md) - [Cardboard Box-Transformed Furniture](https://www.trendhunter.com/trends/box-exhibition.md) - [Green Cosmetics Concept Stores](https://www.trendhunter.com/trends/innisfree-store.md) - [Upcycled Waste Material Furniture](https://www.trendhunter.com/trends/cardboard-furniture-design.md) - [Playful Tokyo Pop-Ups](https://www.trendhunter.com/trends/tokyo-popups.md)