# Bright Painterly Hawaiian Shirts KAPITAL's Navaholland Shirts are Vibrant and Have Bamboo Buttons By Amy Duong | Published 2020-06-25 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/navaholland References: [hypebeast](https://hypebeast.com/2020/6/kapital-navaholland-hawaiian-shirt-release) KAPITAL introduces a set of [Hawaiian shirts](https://www.trendhunter.com/trends/beams-plus-2) too add to the brand's ongoing collection for the Spring/Summer 2020 season -- the shirts boast the name 'Navaholland.' The Japanese brand focuses on bright detailing in a way that captures a painterly energy in contrast to its previous drop that was done in a dark palette. The new shirts come in two [bright colorway options](https://www.trendhunter.com/trends/vowels-1) that are designed with a scenic landscape throughout that capture a sunny day. There are white fluffy clouds and blue skies along with a colorful field of golden grass and colorful flowers including lavender and lillies. The shirt itself boasts a boxy silhouette and is held by brown bamboo buttons and notched lapels. Image Credit: KAPITAL ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 58% | Activity: 13% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) ## Key Themes ### What's Driving This Trend - **Bright Painterly Hawaiian Shirts:** Disruptive innovation opportunity: Explore new printing techniques and materials to create even more vibrant and detailed designs on Hawaiian shirts. - **Scenic Landscape Prints:** Disruptive innovation opportunity: Develop a line of clothing, accessories, or home decor items featuring scenic landscape prints for a unique and eye-catching aesthetic. - **Bamboo Buttons:** Disruptive innovation opportunity: Invent eco-friendly alternatives to traditional buttons by incorporating sustainable materials like bamboo for a more environmentally conscious fashion industry. ### Who This Affects Most - **Fashion:** Disruptive innovation opportunity: Explore ways to incorporate bright and painterly elements into fashion collections to create visually captivating designs. - **Textile Printing:** Disruptive innovation opportunity: Develop advanced textile printing techniques and technologies to achieve more detailed and vibrant prints on various garments and fabrics. - **Sustainable Fashion:** Disruptive innovation opportunity: Introduce sustainable materials and manufacturing processes in the fashion industry, such as eco-friendly buttons, to promote environmental sustainability. ## Related on Trend Hunter - [Eclectic Preppy Summer Apparel](https://www.trendhunter.com/trends/beams-plus-2.md) - [Beach-Inspired Spring Fashion Capsules](https://www.trendhunter.com/trends/a-kind-of-guise-3.md) - [Bright Color-Based Spring Fashion](https://www.trendhunter.com/trends/vowels-1.md) - [Vintage Miami Beachwear Capsules](https://www.trendhunter.com/trends/spring-2024-menswear-collection.md) - [Summer-Inspired Vibrant Streetwear](https://www.trendhunter.com/trends/colorful-rebel.md) - [Travel-Ready Summer Menswear](https://www.trendhunter.com/trends/tangerine-palisade.md) - [Bold Playful Summer Collections](https://www.trendhunter.com/trends/duvin-design-co.md) - [Pattern-Heavy Fashion Capsules](https://www.trendhunter.com/trends/needles-new-collection.md) - [Utility-Inspired Apparel Lines](https://www.trendhunter.com/trends/khakis.md)