# Eco Purifying Canteens The Nava Filtering Water Bottle is Good for You and for the Planet By Amelia Roblin | Published 2013-04-12 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/nava-filtering-water-bottle References: [tuvie](http://www.tuvie.com/nava-filtering-water-bottle-by-kor/) & [korwater](http://www.korwater.com/shop/vessels) This notion of a 'water bottle' has suffered a bad reputation as of late, but the Nava Filtering Water Bottle turns it around. Along with the other canteens made by KOR Water, this one encourages reuse, as a product that's been expertly designed for durability. In particular, this [portable H2O container](https://www.trendhunter.com/trends/togo-bottle) offers the user a handful of features that make it both convenient, and eco-friendly. First of all, the hardwearing vessel has been paired with a secure hinged cap that ensures that it cannot be misplaced. You can open the lid with the easy press of a button, enabling you to take a sip with the use of one hand. Finally, the Nava Filtering Water Bottle has a [purification component inside](https://www.trendhunter.com/trends/grayl-geopress-ti-black-edition), employing [renewable coconut shells](https://www.trendhunter.com/trends/adaptable-water-purification-system) to do the job. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 45% | Activity: 70% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Key Themes Behind This Trend - **Reusable Water Bottles:** Disruptive innovation opportunity: Develop innovative designs and materials for reusable water bottles to encourage sustainability and reduce waste. - **Convenient Water Bottle Caps:** Disruptive innovation opportunity: Create secure and easy-to-use water bottle caps that enhance user experience and minimize the risk of misplacement. - **Eco-friendly Purification Systems:** Disruptive innovation opportunity: Design sustainable purification components using renewable materials to provide clean drinking water without relying on single-use plastic bottles. ### Where This Applies - **Beverage Packaging:** Disruptive innovation opportunity: Develop eco-friendly and durable packaging solutions for beverages to replace single-use plastic bottles and promote sustainability. - **Outdoor Gear and Accessories:** Disruptive innovation opportunity: Integrate convenience and sustainability into outdoor gear and accessories by designing durable and easy-to-use products like eco-friendly water bottles. - **Water Purification:** Disruptive innovation opportunity: Create innovative and eco-friendly water purification systems that utilize renewable materials instead of relying on disposable filters or plastic bottles. ## Related on Trend Hunter - [Five-in-One Water Filter Bottles](https://www.trendhunter.com/trends/vitaloop-water-filtration-bottle.md) - [Eco Reusable Bottles](https://www.trendhunter.com/trends/anew.md) - [Collapsible Water Filtration Bottles](https://www.trendhunter.com/trends/filtration-bottles.md) - [Portable Water Filtration Systems](https://www.trendhunter.com/trends/portable-water-filtration-system.md) - [Precision Hydration Vessels](https://www.trendhunter.com/trends/okapa.md) - [Eco Filtration Water Bottles](https://www.trendhunter.com/trends/philips-water.md) - [Customized Smart Water Bottles](https://www.trendhunter.com/trends/ocean-bottles.md) - [Personal Water-Ionizing Bottles](https://www.trendhunter.com/trends/piurify-hydrogenator-bottle.md) - [Bacteria-Killing Water Bottles](https://www.trendhunter.com/trends/uvc-selfcleaning-water-bottle.md)