# Renewable Resource Water Bottles The Nava by Kor Uses a Sustainable Filter for Great Tasting H2O By Michael Hemsworth | Published 2013-04-10 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/nava-by-kor References: [kickstarter](http://www.kickstarter.com/projects/korwater/nava-a-revolutionary-filtering-water-bottle) & [korwater](http://www.korwater.com/) Over the past few years, there has been a distinct shift from single-use water bottles to reusable ones and the Nava by Kor helps push this movement even further in the right direction. The [reusable water container](https://www.trendhunter.com/trends/togo-bottle) doesn’t simply hold H2O, but it also [filters it to perfection](https://www.trendhunter.com/trends/portable-water-filtration-system) to make sure that no matter the source, the liquid is crisp and clean. One of the most innovative features of the Nava by Kor is the filter: made from coconut shell and manufactured in a sustainable process, it can be replaced easily and is made to biodegrade. It’s this feature that sets the product apart from other [filtering bottles](https://www.trendhunter.com/trends/water-filter-tumbler) on the market and an idea that is helping to push on-the-go consumption in the right direction. ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 12% | Activity: 59% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What Makes This Trend Stand Out - **Shift to Reusable Water Bottles:** The trend of moving away from single-use water bottles towards reusable ones has created opportunities for innovative water filtration technologies. - **Sustainable Filter Materials:** The use of renewable materials like coconut shell for water filters is a growing trend that offers disruptive innovation opportunities in the filtration industry. - **Biodegradable Water Bottle Filters:** The development of biodegradable water bottle filters, like the Nava by Kor, is an emerging trend that caters to environmentally conscious consumers and presents opportunities for sustainable product development. ### Sectors Adopting This - **Water Bottle Manufacturing:** The shift towards reusable water bottles has created a need for innovative bottle designs and manufacturing processes that prioritize durability and sustainability. - **Water Filtration Technology:** The demand for effective and eco-friendly water filtration solutions has created opportunities for the development of advanced filtering technologies using renewable materials. - **Eco-friendly Consumer Products:** The increasing consumer preference for eco-friendly products has led to a growing industry for sustainable water bottles and biodegradable filters. ## Related on Trend Hunter - [Five-in-One Water Filter Bottles](https://www.trendhunter.com/trends/vitaloop-water-filtration-bottle.md) - [Precision Hydration Vessels](https://www.trendhunter.com/trends/okapa.md) - [Eco Filtration Water Bottles](https://www.trendhunter.com/trends/philips-water.md) - [Collapsible Water Filtration Bottles](https://www.trendhunter.com/trends/filtration-bottles.md) - [Shatter-Resistant Glass Bottles](https://www.trendhunter.com/trends/onlywater.md) - [Customized Smart Water Bottles](https://www.trendhunter.com/trends/ocean-bottles.md) - [Portable Hydration Kits](https://www.trendhunter.com/trends/karma-water-1.md) - [Eco-Friendly Bottled Waters](https://www.trendhunter.com/trends/biodegradable-water-bottles.md) - [Eco-Friendly Bamboo Water Bottles](https://www.trendhunter.com/trends/bamboo-water-bottle.md)