# Next-Gen NFT Watches The Rare and Discontinued Nautilus Timepiece is Now Available as an NFT By Laura McQuarrie | Published 2021-11-11 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/nautilus-timepiece References: [prnewswire](https://www.prnewswire.com/news-releases/patek-philippe-nautilus-timepiece--makes-groundbreaking-history-with-first-ever-nft-301422649.html) & [sm-artnft](http://sm-artnft.com) The Nautilus timepiece created by luxury watchmaking brand [Patek Philippe](https://www.trendhunter.com/trends/collaborative-luxury-timepiece) is rare and discontinued but it will now live on forever in the form of an [NFT](https://www.trendhunter.com/trends/diesel-1). Created by a private owner of the watch in the Middle East, this NFT is set to be auctioned off on the SM-ART platform. This platform sets itself apart as a resource for preserving and reinvigorating high-value collectibles to support the next generation of collectors. Danny Sangha, co-founder of SM-ART, says "So many beautiful pieces sit in vaults hidden away from pubic view - never seen and never appreciated. We wanted to discover a way to breathe life back into these works of art through a new medium." This NFT of a [Patek Philippe timepiece](https://www.trendhunter.com/trends/patek-philippe-cubitus) is truly the first of its kind and it makes it easy to appreciate the physical features of the watch that inspired it, including its stainless steel design, which was unconventional at the time of its 1976 release. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 21% | Activity: 69% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Watches](https://www.trendhunter.com/watches) ## Key Themes ### What's Driving This Trend - **Digital Preservation of High-value Collectibles:** The creation of NFTs from physical high-value collectibles creates a new avenue for preservation and appreciation. - **Nfts for Rare and Discontinued Goods:** NFTs provide a unique way to revive rare and discontinued goods for a new generation of collectors. - **Convergence of Physical and Digital Markets:** The use of NFTs creates opportunities for luxury brands to bridge the gap between physical and digital markets. ### Who This Affects Most - **Luxury Watches:** Luxury watchmakers can explore NFTs as a means of preserving and reinvigorating rare and discontinued designs. - **Art Collecting:** Art collectors can experiment with NFTs as an additional avenue for preserving high-value works of art. - **Blockchain Platforms:** Blockchain platforms such as SM-ART can develop and expand their services to provide more opportunities for the digitization of physical assets. ## Related on Trend Hunter - [Collaborative Luxury Timepieces](https://www.trendhunter.com/trends/collaborative-luxury-timepiece.md) - [Next-Gen Pocket Watches](https://www.trendhunter.com/trends/arsham-droplet.md) - [Futuristic Watch NFTs](https://www.trendhunter.com/trends/virtual-gshock-nfts.md) - [Historic Watch Auctions](https://www.trendhunter.com/trends/phillips-decade-one.md) - [Streetwear-Inspired Watch Collabs](https://www.trendhunter.com/trends/audemars-piguet-x-kaws.md) - [Web3-Integrated Luxury Timepieces](https://www.trendhunter.com/trends/franck-muller-solana-watch.md) - [Luxury NFT Drops](https://www.trendhunter.com/trends/prada-nft.md) - [Blockchain-Connected NFC Watches](https://www.trendhunter.com/trends/the-cographix.md) - [Melting Crystalline Dial Timepieces](https://www.trendhunter.com/trends/hublot-mp17-meca10.md)