# Nautical Color-Blocking The Paul & Shark Yachting Collection is Prepped for the Seas By Carla Pagliuca | Published 2011-06-30 | Luxury Source: Trend Hunter, https://www.trendhunter.com/trends/nautical-sportwear-luxury-colours-trend-summer References: [blog.paulshark.it](http://blog.paulshark.it/?lang=en) & [paulshark](http://www.paulshark.com) The Italian Sport wear brand Paul & Shark's Yachting Collection definitely has a nautical theme to it. The seaman / seawoman look was originally made fashionable by [Coco Chanel](https://www.trendhunter.com/trends/coco-de-mer-2) in the 1920s and it seems this brand is bringing it back with a big bang. Taking this seasons big trend of [color-blocking](https://www.trendhunter.com/trends/vowels-1) and mixing it with traditional [nautical stapes](https://www.trendhunter.com/trends/national-marine-suppliers) (the colors red, blue and white as well as symbols such as anchors), the latest Spring/Summer collection from Paul and Shark is chic and sharp. The Paul & Shark Yaching Collection features a wide range of colours for the most classic striped shirts. And of course, the symbol of the fashion brand (the Shark) is present on all of the polos and tees.. ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 51% | Activity: 73% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Luxury Fashion](https://www.trendhunter.com/luxuryfashion) ## Key Themes ### What's Driving This Trend - **Color-blocking in Fashion:** Disruptive innovation opportunity: Create unique color-blocked designs in the fashion industry that combine traditional nautical elements. - **Return of Nautical Fashion:** Disruptive innovation opportunity: Develop modern nautical-inspired clothing lines with a contemporary twist. - **Symbolic Patterns in Clothing:** Disruptive innovation opportunity: Incorporate recognizable symbols, such as anchors or animals, into fashion designs for a distinctive aesthetic. ### Who This Affects Most - **Fashion:** Disruptive innovation opportunity: Introduce innovative color-blocking techniques and patterns into the fashion industry for eye-catching designs. - **Sportswear:** Disruptive innovation opportunity: Combine sportswear functionality with nautical-themed fashion for versatile and stylish apparel. - **Luxury Clothing:** Disruptive innovation opportunity: Offer luxury clothing options inspired by traditional nautical fashion, targeting high-end consumers. ## Related on Trend Hunter - [Coastal Utility Wear](https://www.trendhunter.com/trends/nanamica-springsummer-2026.md) - [seasonal spring wardrobes](https://www.trendhunter.com/trends/british-watersports-collegiate-prep.md) - [Bright Color-Based Spring Fashion](https://www.trendhunter.com/trends/vowels-1.md) - [Summer-Ready Utilitarian Fashion](https://www.trendhunter.com/trends/hh118389225-2.md) - [Heartwarming Life-Tech Apparel](https://www.trendhunter.com/trends/nanamica-3.md) - [Coastal Beach-Inspired Footwear](https://www.trendhunter.com/trends/voile-blanche.md) - [Refined Spring-Centric Apparel](https://www.trendhunter.com/trends/reimagined-icons.md) - [Chic Olympic Surfer Fashions](https://www.trendhunter.com/trends/oakley-offshore-collection.md) - [Classic Fisherman-Inspired Sweaters](https://www.trendhunter.com/trends/seafarer-cotton-sweaters.md)