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# Remixed Nautical Children's Wear
Marmar Copenhagen Celebrates Its 10th Anniversary with a New Line

By Madison Mackay | Published 2018-01-25 | Life-Stages
Source: Trend Hunter, https://www.trendhunter.com/trends/nautical-childrens-wear
References: [hypekids](https://hypekids.com/2018/1/marmar-copenhagen-tenth-anniversary-spring-summer-2018) & [marmar.dk](https://www.marmar.dk/en/)

Children's clothing company MarMar Copenhagen is celebrating it's 10th anniversary by releasing a new line of nautical children's wear. The brand is known for it's classical and cool style, pairing simple and stylish looks with wearable materials.

Made for children of all sizes -- from newborn to age 14 -- this celebratory line is simplistically nautical. Featuring skirts, sweatshirts, t-shirts, dresses, hair accessories and [different types of formal wear](https://www.trendhunter.com/trends/frgmtmini), the new line boasts a modern color palette.

MarMar Copenhagen's new nautical children's wear is made to bring a nostalgic, high-fashion twist into any child's everyday wardrobe. The collection redefines classic pieces for a new generation and features a versatile range that meets different style preferences.

## Trend Insights (Trend Hunter)

- Score: 1.2/10
- Popularity: 17% | Activity: 11% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Alpha
- Top markets: Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Youth](https://www.trendhunter.com/youth)

## Key Themes

### Why This Trend Is Growing

- **Nautical Children's Wear:** Disruptive innovation opportunity: Introduce sustainable and eco-friendly materials into the production of nautical children's wear to meet growing consumer demand for sustainable fashion.
- **Classical and Cool Style:** Disruptive innovation opportunity: Develop a digital platform that offers personalized styling advice for parents to create classical and cool looks for their children.
- **Versatile Range:** Disruptive innovation opportunity: Utilize 3D printing technology to create customizable and adjustable garments that can adapt to children's growing sizes.

### Industries Being Reshaped

- **Children's Clothing:** Disruptive innovation opportunity: Implement augmented reality (AR) to create interactive experiences for children while shopping for clothing.
- **Fashion Design:** Disruptive innovation opportunity: Harness artificial intelligence (AI) to analyze fashion trends and consumer preferences, enabling designers to create more accurate and targeted collections.
- **Retail:** Disruptive innovation opportunity: Incorporate virtual reality (VR) technology into the retail experience to allow customers to virtually try on clothing and accessories.

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