# Millennial Pink Seltzers Nauti Seltzer is Now Selling a Sparkling Rosé in a Pretty Pink Hue By Katherine Pendrill | Published 2018-03-23 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/nauti-seltzer References: [delish](https://www.delish.com/food-news/a19493132/rose-seltzer-is-coming-to-stores-near-you/) & [facebook](https://www.facebook.com/nautiseltzer/photos/a.799190656891173.1073741830.749809948495911/1261752660634968/?type=3&theater) For those who have always dreamed of a way of combining their love of [sparkling water](https://www.trendhunter.com/trends/boutique-wine-water) with their love of rosé, Nauti Seltzer has come up with the perfect solution. With its pretty pink hue and bubbly texture, the hybrid drink is the ultimate summer sipper for millennials. Nauti Seltzer's new [rosé flavor](https://www.trendhunter.com/trends/organic-sparkling-ros-tea-beverage) is a malt beverage similar to [Mike's Hard Lemonade](https://www.trendhunter.com/trends/lemonade-splash) or Smirnoff Ice. Instead of mixing rosé wine and seltzer directly, the brand combines hard seltzer with mandarin orange, raspberry, peach, and cherry flavors. Like the brand's other products, the new drink is hand-crafted in New England and boasts a low-carb, low-calorie profile. Available to fans in the New England area as of mid-March, the new drink is the perfect way to start celebrating summer. Image Credit: *Nauti Seltzer.* ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 53% | Activity: 65% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Malt Beverage Innovation:** The combination of popular flavors and different beverage categories presents an opportunity for creating unique malt beverages. - **Hybrid Drink Offerings:** Creating innovative hybrid drinks by combining different beverage types can attract millennial consumers looking for new and exciting flavor experiences. - **Low-carb, Low-calorie Products:** Developing alcoholic beverages with low-carb and low-calorie profiles can cater to health-conscious consumers seeking lighter drinking options. ### Sectors Adopting This - **Alcoholic Beverage:** The introduction of unique malt beverages can disrupt the alcoholic beverage industry by offering consumers new flavor options. - **Sparkling Water:** Collaborating with beverage companies to create hybrid drinks combining sparkling water with other flavors can bring innovation to the sparkling water industry. - **Millennial Beverage:** Developing low-carb, low-calorie drinks with unique flavor combinations can attract the millennial demographic seeking healthier and trendier beverage options. ## Related on Trend Hunter - [Refreshing Alcoholic Seltzer Flavors](https://www.trendhunter.com/trends/ntrl-strawberry.md) - [Low-Alc Canned Rosés](https://www.trendhunter.com/trends/sovi.md) - [Rosy Vodka Spritz Refreshments](https://www.trendhunter.com/trends/rozl-ros-vodka.md) - [Alcohol-Free Raspberry Rosés](https://www.trendhunter.com/trends/sparkling-raspberry-rose.md) - [Botanical-Infused Wine Spritzers](https://www.trendhunter.com/trends/botanical-wine-spritzer.md) - [Cult-Favorite Pink Lemonade Spritzes](https://www.trendhunter.com/trends/pink-lemonade-spritz.md) - [Canned Rosé Spritzers](https://www.trendhunter.com/trends/spritz-in-a-can.md) - [Asian-Style Hard Seltzers](https://www.trendhunter.com/trends/new-nectar-hard-seltzer.md) - [Tangy Citrus Vodka Seltzers](https://www.trendhunter.com/trends/ntrl-orange.md)