# Naughty Disposable Dresses Washable Paper Fashion for Sale at the ModeMuseum By jodie anderson | Published 2009-03-13 | Naughty Source: Trend Hunter, https://www.trendhunter.com/trends/naughty-paper-dresses-throw-away-fashion-for-recession-times References: [laredoutepaperdress.be](http://laredoutepaperdress.be/fr/) The use of paper as a material to make clothes from is not a new concept. Originally conceived in 1966, Scott Paper Company of the United States introduced the first throwaway paper dress as a propaganda stunt. The ModeMuseum (MoMU) is currently exhibiting PAPER FASHION, a collaboration with Atopos Cultural Organization that showcases a collection of paper fashions from various designers such as Hussein Chalayan, A.F. Vandevorst, John Galliano, Walter Van Beirendonck, Dirk Van Saene, [Issey Miyake](https://www.trendhunter.com/trends/moleskine-and-issey-miyake), and many more. At MoMU’s request, MoWalter Van Beirendonck (first dress in gallery) and Dirk Van Saene (second dress in gallery) have created [paper garments](https://www.trendhunter.com/trends/fragmenti) available for retail, costing 60 Euros each. Yes, they are washable--just don’t tumble dry! Take a close look at the print of Walter Van Beirendonck’s paper dress--it’s not what it seems. Quite naughty and controversial, which is typical of Beirendonck. *RRRIPP!! PAPER FASHION* (original title) is currently presented at the Musée d’Art Moderne Grand-Duc Jean (Mudam) in Luxembourg. Afterward, MoMu will travel to London for a winter 2009 exhibition in the Design Museum. Definitely worth checking out! ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 44% | Activity: 48% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Naughty](https://www.trendhunter.com/naughty) ## Key Themes ### Key Themes Behind This Trend - **Washable Paper Fashion:** The trend towards washable paper fashion presents opportunities for sustainable and affordable clothing options. - **Disposable Fashion:** The trend towards disposable fashion presents opportunities for cost-effective and environmentally-friendly clothing options in the fast fashion industry. - **Naughty/controversial Fashion:** The trend towards naughty/controversial fashion presents opportunities for brand differentiation and pushing boundaries in the fashion industry. ### Where This Applies - **Fashion Industry:** The fashion industry can explore opportunities in washable paper fashion and disposable fashion to offer more sustainable and affordable clothing options to consumers. - **Sustainability Industry:** The sustainability industry can capitalize on the trend towards washable paper fashion and offer eco-friendly alternatives to traditional clothing materials. - **Art and Design Industry:** The art and design industry can explore the trend towards naughty/controversial fashion as a means of pushing artistic boundaries and creating buzz around their work. ## Related on Trend Hunter - [Seasonal Interactive Fashion Installations](https://www.trendhunter.com/trends/washi-paper.md) - [Artistic Dress NFTs](https://www.trendhunter.com/trends/unwearable-dresses.md) - [Reimagined Sleek Paper Bags](https://www.trendhunter.com/trends/muji-labo.md) - [Disruptive Fashion Art Galleries](https://www.trendhunter.com/trends/dirty-looks.md) - [Paper-Made Dissolvable E-Waste](https://www.trendhunter.com/trends/pape.md) - [Recycled Hotel Clothing Hangers](https://www.trendhunter.com/trends/paperform-hanger.md) - [Experimental Programmable Clothing](https://www.trendhunter.com/trends/programmable-clothing.md) - [Sculptural Paper Designs](https://www.trendhunter.com/trends/fragmenti.md) - [Pleated Paper Designs](https://www.trendhunter.com/trends/moleskine-and-issey-miyake.md)