# Punny Pudding Packages The 'Naughty but Rice' Bowls Use Playful Puns to Brand Ready to Eat Snacks By Ady Floyd | Published 2015-11-13 | Updated 2015-11-19 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/naughty-but-rice References: [lovelypackage](http://lovelypackage.com/naughty-but-rice/) & [robot-food](http://www.robot-food.com/work/naughty-but-rice/) The creative agency 'Food Robot' created a pun-inspired brand identity for The Hain Daniels Group's new 'Naughty but Rice' snacks. These single-serve rice pudding cups boast [colorful packages](https://www.trendhunter.com/trends/halo-tops-dry-january) and playful typography. The colors are selected to match the flavor of each rice pudding. The flavors include 'coconut and strawberry,' 'staled caramel' and 'chocolate orange.' Each package features related graphics that illustrate the ingredients. The name, 'Naughty but Rice' is a pun that hints towards Santa's naught and nice list. It also related to the unique combination of flavors that are used to create a diverse flavor infusion. These creative snacks are ideal for those who are seeking a new take on a classic rice pudding. They are also great for on-the-go snacking and lunches. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 45% | Activity: 62% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Playful Packaging:** Disruptive innovation opportunity: Explore creative and pun-inspired packaging designs to attract consumer attention and create a unique brand identity. - **Flavor Infusion:** Disruptive innovation opportunity: Experiment with unique combinations of flavors to create new and exciting taste experiences in food products. - **Convenient Snacking:** Disruptive innovation opportunity: Develop ready-to-eat snack options that cater to on-the-go consumers looking for convenient, single-serve options. ### Where This Applies - **Food Packaging:** Disruptive innovation opportunity: Explore new design concepts and materials for food packaging to enhance product visibility and appeal. - **Food and Beverage:** Disruptive innovation opportunity: Develop innovative flavor combinations in food and beverage products to create unique and memorable taste profiles. - **Snack Manufacturing:** Disruptive innovation opportunity: Invest in research and development to improve the convenience, quality, and variety of ready-to-eat snack options. ## Related on Trend Hunter - [Nutritious Child-Friendly Rice Puddings](https://www.trendhunter.com/trends/tilda-kids-rice-puddings.md) - [Indulgent Rice Pudding Desserts](https://www.trendhunter.com/trends/ambrosia-deluxe-rice-pudding.md) - [Recipe-Specific Rice Products](https://www.trendhunter.com/trends/tilda-rice.md) - [Rice Pudding Pots](https://www.trendhunter.com/trends/vanilla-rice-pudding.md) - [Canned Sticky Toffee Puddings](https://www.trendhunter.com/trends/sticky-toffee-rice-pudding.md) - [Easily Enjoyed Pudding Products](https://www.trendhunter.com/trends/premier-foods-products.md) - [Protein-Packed Rice Puddings](https://www.trendhunter.com/trends/fuel10k-rice-pudding.md) - [Playful Baked Good Branding](https://www.trendhunter.com/trends/whaoo-filled-crpes.md) - [Kid-Friendly Rice Meal Ranges](https://www.trendhunter.com/trends/tilda-taste-travellers.md)